What Is Identity Marketing?

Identity marketing is the new way brands are using personalized offers to identify and acquire consumer tribes like students, teachers, and the military.

Identity Marketing is Transforming Personalization

The world is a noisy place. Consumers are bombarded with thousands of unsolicited offers a day. But consumers want relevance, not quantity. In fact, 91% of consumers report that they are more likely to shop with brands that provide relevant offers.

It’s a simple fact: humans want to be acknowledged. And our tribal nature influences what we buy, where we shop, and who we share information with.

Offers personalized to consumer tribes like the military and students leverage this sense of belonging to create a strong emotional connection with customers.

But how do you verify that people belong to a consumer tribe while still respecting their privacy?

Enter identity marketing. Identity marketing uses instant, digital verification to create a personalized experience for buyers without asking them to provide any sensitive data.

Because these personalized offers recognize the consumer’s true identity, they:

  • Increase purchase intent.
  • Trigger greater sharing with other members of the consumer’s tribe.
  • Facilitate deeper trust.
  • Lower acquisition costs.

The world is a noisy place. Consumers are bombarded with thousands of unsolicited offers a day. But consumers want relevance, not quantity. In fact, 91% of consumers report that they are more likely to shop with brands that provide relevant offers.  

It’s a simple fact: humans want to be acknowledged. And our tribal nature influences what we buy, where we shop, and who we share information with. 

Offers personalized to consumer tribes like the military and students leverage this sense of belonging to create a strong emotional connection with customers.

But how do you verify that people belong to a consumer tribe while still respecting their privacy?

Enter Identity marketing. Identity marketing uses instant, digital verification to create a personalized experience for buyers without asking them to provide any sensitive data.. 

Because these personalized offers recognize the consumer’s true identity, they:

  • Increase purchase intent.
  • Trigger greater sharing with other members of the consumer’s tribe.
  • Facilitate deeper trust.
  • Lower acquisition costs. 

Offers personalized to consumer tribes like the military and students leverage this sense of belonging to create a strong emotional connection with customers.

The Next Wave of Marketing: Balancing Personalization and Privacy

Hear What Marketers Have to Say

Identity Marketing Creates Lifelong Customers

Identity Marketing Illustration

Acquisition

Add new customers and engage current customers more deeply. Read how Purple achieved ROAS of 25:1.

Loyalty

Build loyalty that lasts with consumer tribes that value your brand. Hear how Lowe’s was able to strengthen their loyalty program.

Trust

Create instant trust in a digital world and build long-term relationships. Read our CEO’s take on the new rules of personalization.

Why Does Identity Marketing Work?

IDM Illustration

Tribal

People in the group are motivated to share. Offers make people feel honored and special. Over 80% report telling others in their network.

Verified

Offer is only valid to members of the group. We do this instantly via 9,000 authoritative data sources.

Privacy Sensitive

Consent-based and transparent. Consumers are in control of their data. No cookies.

See How Easy It Is to Create Programs to Acquire Students, the Military, and Other New Customers