Digital Verification

A digital verification process instantly confirms a buyer’s eligibility for a gated, exclusive offer as a seamless part of a checkout process, gathering only privacy-friendly personal data. Digital verification ensures that a gated offer is used by only eligible customers, while also protecting a buyer’s personal data. Digital verification helps drive customer acquisition rates by enabling brands to provide secure gated offers to target audiences like seniors, teachers, students, and members of the military. Partnering with SheerID for digital verification builds consumer trust, reduces discount abuse, and protects the integrity of the offer.

Learn more about digital verification by reading these blog entries, or by downloading our Definitive Guide to Gated Offers.

Posts

7 Tips for Marketing to Teachers for National Teacher Appreciation Week

88% of teachers actively search for brands that offer teacher discounts.
Teachers provide an essential and noble service for our society but often aren’t given the the support they need to fulfill their mission of educating our youth. Our annual teacher survey revealed a startling fact: teachers spend an average of $652 of their own money on classroom supplies with some spending more than $7,000! That ...
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SheerID Announces Second Consecutive Year of Triple-Digit Revenue Growth and New Executive Hires

SheerID bolsters management team, adds 5 offices to accelerate demand for gated, exclusive offers worldwide.   Portland, OR – February 20, 2019 – SheerID, the market leader in digital verification technology for gated, exclusive offers, today announced that 2018 annual recurring revenue grew by 118%, marking the company’s second consecutive year of triple-digit growth. SheerID ...
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6 Reasons Universal Travel Discounts Fail (and How to Fix Them)

A vacation photo of a canyon at sunset. Globus used exclusive military discounts on tours like these to differentiate the brand and acquire new customers.
Digital marketers are struggling to win new customers. Compared to a year ago, eight in ten report feeling under greater pressure to meet acquisition and revenue goals. And it’s even worse in the travel industry, where 97% of marketing program owners are feeling the strain. Differentiation is marketers biggest and most exasperating challenge. Forty percent say ...
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5 Segments Travel Brands Can Reach to Sell Excess Inventory

A photo of empty rows of seats on a plane. Hospitality marketing that targets segments like students and the military can sell this kind of off season, excess inventory.
Excess inventory is a nonstop concern for everyone working in hospitality marketing. Whether it’s due to a seasonal slow down or an unforeseen dip in demand, all of those vacant hotel rooms, empty seats on the plane, or unused rental cars can add up to a major revenue hit. Managing yield is a complex and ...
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4 Ways to Improve Customer Experience with Digital Verification

A traveler in France. Digital verification improved her customer experience by confirming her eligibility for a loyalty perk.
The travel industry is in the throes of a digital transformation. From moving transactions online, to using big data to deliver a more personalized experience, every brand is tapping into technology to increase efficiency and improve customer experience. The possibilities seem endless, but are there easy wins? Using technology to enhance a loyalty program is ...
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Webinar Q&A: The State of Customer Acquisition, Trends and Tips

Marketers discussing the state of customer acquisition, trends and tips.
In November of 2018, we hosted a webinar with Stacy Carpenter, Director of Customer Experience at TOMs, to discuss the state of customer acquisition and where it’s headed in 2019.  The webinar was based on WBR Insights’ research, commissioned by SheerID, that polled 150 digital marketers in retail, travel, consumer packaged goods, finance and food ...
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Honoring Our Service Members and Their Families: Exclusive Offers for Veterans Day

Today’s top brands team up with SheerID to offer exclusive deals to military members and their families. Portland, OR — November 6, 2018 — With Veterans Day right around the corner, both large and small companies across the country are teaming up with SheerID to provide gated, exclusive offers to verified military members and their ...
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New Report Benchmarks 150 Digital Marketers Customer Acquisition Strategy for 2019 – Infographic

8 in 10 digital marketers say they're under more pressure to meet acquisition and revenue goals than last year.
Customer Acquisition is filled with obstacles, and the competition for buyers’ attention is getting worse. Experts estimate that most Americans are exposed to between 4,000 to 10,000 advertisements each day. That’s why we partnered with WBR insights and surveyed 150 digital marketers to understand their customer acquisition strategy as we head into 2019. The results ...
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New Survey Shows that 8 in 10 Digital Marketers Feel Under More Pressure to Meet Acquisition and Revenue Goals than They Did One Year Ago

The Report from WBR Insights and SheerID reveal marketers’ top 2 concerns are differentiating in a noisy marketplace and rising privacy concerns. Report also details marketers’ planned investments for 2019.   Portland, OR – November 6, 2018 – According to a new survey of 150 digital marketers across the U.S. – with most employed by […]

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