SheerID and Sessions Partner to Provide First Responders Secure Access to OnDemand Mental Health Support

Sessions wants everyday heroes to receive anonymous support they can trust PORTLAND, OR —Dec. 20, 2022 — SheerID, the global leader in identity marketing, and Sessions, the leading on-demand mental health support platform for first responders to work through real issues in live, engaging, video small groups that are facilitated by experienced professionals and supported […]

Read More · 4 min read
Share

40 Top Brands Announce Exclusive Holiday Offers For Last-Minute Shoppers in the Helping Professions with SheerID

Aveda, Crocs, and Whirlpool are among many brands celebrating the givers in our communities – teachers, medical professionals, first responders, and more – with these amazing holiday deals Portland, OR—December 13, 2022— SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with more than 40 top brands that […]

Read More · 8 min read
Share

SheerID partners with Worldpay from FIS to Provide Audience Verification to Merchants

Worldpay merchants can now provide segmented discounts and offers to valuable consumer communities like students, teachers, and the military to drive immediate sales Portland, OR—Dec. 7, 2022 — SheerID, the global leader in identity marketing, has joined forces with Worldpay from FIS® (NYSE: FIS), a global leader in financial services technology. The strategic partnership will […]

Read More · 4 min read
Share

SheerID and Bostitch Office, a Goods iQ Brand, Partner to Honor Teachers with 12 Days of Holiday Sweepstakes and Discounts

Bostitch wants educators to enjoy deals on office supplies, desk organizers, lighting and more during the holidays and beyond PORTLAND, OR — Dec. 6, 2022— SheerID, the global leader in identity marketing, and Bostitch®️ Office, part of Goods iQ, a global leader in the development, manufacturing and distribution of office, academic, industrial and consumer goods, […]

Read More · 3 min read
Share

Marketing to Generation Z

Learn how to effectively market to Gen Z.
This article was originally published in 2019, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of Gen Z marketing has not! Generation Z is the segment of people born in 1995 or later. This subgroup accounts for ...
Read More · 11 min read
Share

How to Market to Seniors

The senior community is a lucrative one for brands to target.
This article was originally published in 2018, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of marketing to seniors has not! The senior citizen segment is made up of over 50 million people in the US alone. ...
Read More · 12 min read
Share

50 Top Brands Announce Exclusive Offers For Veterans Day with SheerID

LinkedIn, Sleep Number, and Steve Madden are among many brands celebrating active military, veterans, and their families with these amazing deals Portland, OR—November 8, 2022— SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with more than 50 brands that have made exclusive discounts available to millions of […]

Read More · 7 min read
Share

7 Predictions on How Segmented Marketing Will Evolve

Segmented marketing will continue to adapt, and your brand needs to adapt with it.
Market segmentation enables brands to launch targeted, personalized marketing campaigns, which, if done correctly, can lead to significantly more returns on their marketing efforts.  Segmentation is always undergoing changes, and marketers need to stay on top of these advances. Today, we’ll cover some of the top segmented marketing predictions to help your brand maximize customer ...
Read More · 7 min read
Share

Marketing to College Students Decoded

College students are a valuable segment to target.
College is a pivotal life stage, a time when students begin to gain financial independence and forge their own paths. And, of note to marketers, it’s also a time associated with a lot of spending. With 19 million college students in the US alone, this is a valuable consumer community for brands to target.  But ...
Read More · 11 min read
Share

30 Top Brands Announce Exclusive Offers For National First Responders Day with SheerID

J.Crew, Whirlpool, and Levi Strauss & Co. are among many brands celebrating first responders with these amazing deals Portland, OR—October 25, 2022— SheerID, the identity marketing platform used by hundreds of leading brands around the world, has partnered with more than 30 brands that have made exclusive discounts available to millions of first responders to ...
Read More · 5 min read
Share