3 Ways Retailers Can Gather, Harness and Effectively Use Zero-Party Data

Use zero-party data to your advantage.
This piece originally appeared as a TotalRetail post. Much of the conversation about how marketers can collect, harness and effectively use zero-party data focuses on brands, which struggle to gather it, or information consumers proactively provide, because businesses rarely maintain direct relationships with customers at scale. Retailers face an entirely different challenge: an abundance of ...
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How to Attract More In-Store Shoppers with Community-Based Offers

In a time when every other business article starts with “economic uncertainty,” it’s hard to feel confident about the future of retail. Whether or not the “uncertainty” actually results in a down economy, there is no doubt that consumer spending is volatile and trending downward as consumers worry about the future. And, this likely is ...
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SheerID partners with commercetools to Provide The First Headless Audience Verification Service to Merchants

commercetools merchants can now use SheerID’s APIs to instantly verify eligible consumers for exclusive offers to valuable consumer communities like students, teachers, and healthcare professionals to drive immediate sales Portland, OR—Jan. 12, 2023 — SheerID, the global leader in identity marketing, has joined forces with commercetools, the leading provider of composable commerce. This strategic partnership ...
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The Power of Military Discounts and How to Harness It

A military discount is a great way to acquire more customers.
Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, drive sales, and improve brand loyalty. We know that customer discounts are an effective marketing strategy. But offering targeted customer discounts to the military community multiplies those benefits while showing appreciation to the military community.  Has your brand considered implementing an evergreen ...
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SheerID and Sessions Partner to Provide First Responders Secure Access to OnDemand Mental Health Support

Sessions wants everyday heroes to receive anonymous support they can trust PORTLAND, OR —Dec. 20, 2022 — SheerID, the global leader in identity marketing, and Sessions, the leading on-demand mental health support platform for first responders to work through real issues in live, engaging, video small groups that are facilitated by experienced professionals and supported ...
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40 Top Brands Announce Exclusive Holiday Offers For Last-Minute Shoppers in the Helping Professions with SheerID

Aveda, Crocs, and Whirlpool are among many brands celebrating the givers in our communities - teachers, medical professionals, first responders, and more - with these amazing holiday deals Portland, OR—December 13, 2022— SheerID, the verification platform used by hundreds of leading brands around the world, has partnered with more than 40 top brands that are ...
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SheerID partners with Worldpay from FIS to Provide Audience Verification to Merchants

Worldpay merchants can now provide segmented discounts and offers to valuable consumer communities like students, teachers, and the military to drive immediate sales Portland, OR—Dec. 7, 2022 — SheerID, the global leader in identity marketing, has joined forces with Worldpay from FIS® (NYSE: FIS), a global leader in financial services technology. The strategic partnership will ...
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SheerID and Bostitch Office, a Goods iQ Brand, Partner to Honor Teachers with 12 Days of Holiday Sweepstakes and Discounts

Bostitch wants educators to enjoy deals on office supplies, desk organizers, lighting and more during the holidays and beyond PORTLAND, OR — Dec. 6, 2022— SheerID, the global leader in identity marketing, and Bostitch®️ Office, part of Goods iQ, a global leader in the development, manufacturing and distribution of office, academic, industrial and consumer goods, […]

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How to Market to Seniors

The senior community is a lucrative one for brands to target.
This article was originally published in 2018, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of marketing to seniors has not! The senior citizen segment is made up of over 50 million people in the US alone. ...
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50 Top Brands Announce Exclusive Offers For Veterans Day with SheerID

LinkedIn, Sleep Number, and Steve Madden are among many brands celebrating active military, veterans, and their families with these amazing deals Portland, OR—November 8, 2022— SheerID, the verification platform used by hundreds of leading brands around the world, has partnered with more than 50 brands that have made exclusive discounts available to millions of active ...
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