Digital Verification

A digital verification process instantly confirms a buyer’s eligibility for a gated, exclusive offer as a seamless part of a checkout process, gathering only privacy-friendly personal data. Digital verification ensures that a gated offer is used by only eligible customers, while also protecting a buyer’s personal data. Digital verification helps drive customer acquisition rates by enabling brands to provide secure gated offers to target audiences like seniors, teachers, students, and members of the military. Partnering with SheerID for digital verification builds consumer trust, reduces discount abuse, and protects the integrity of the offer.

Learn more about digital verification by reading these blog entries, or by downloading our Definitive Guide to Gated Offers.

Posts

Tony Coray November 12, 2018 · 6 min read

How Digital Marketers Can Face Down Privacy Concerns Without Sacrificing Personalization

A consumer shopping on his iPhone worrying about digital marketing and privacy.

Digital Marketers are faced with a troubling dilemma. According to our recent customer acquisition report*, 77% feel under more pressure this year to meet acquisition and revenue goals, and one in five say privacy concerns are the number one cause. That may not seem like much of a bind, until you consider this: one of ...

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Tony Coray November 5, 2018 · 1 min read

New Report Benchmarks 150 Digital Marketers Customer Acquisition Strategy for 2019 – Infographic

8 in 10 digital marketers say they're under more pressure to meet acquisition and revenue goals than last year.

Customer Acquisition is filled with obstacles, and the competition for buyers’ attention is getting worse. Experts estimate that most Americans are exposed to between 4,000 to 10,000 advertisements each day. That’s why we partnered with WBR insights and surveyed 150 digital marketers to understand their customer acquisition strategy as we head into 2019. The results ...

New Survey Shows that 8 in 10 Digital Marketers Feel Under More Pressure to Meet Acquisition and Revenue Goals than They Did One Year Ago

The Report from WBR Insights and SheerID reveal marketers’ top 2 concerns are differentiating in a noisy marketplace and rising privacy concerns. Report also details marketers’ planned investments for 2019. Portland, OR – November 6, 2018 – According to a new survey of 150 digital marketers across the U.S. – with most employed by […]

How the Travel Industry Can Up Its Game When Marketing to the Military

A smiling military woman appreciates how hospitality companies are marketing to the military.

Hospitality brands know a good thing when they see it, and military programs are a good thing. The military segment has $1 trillion in spending power and takes three times more vacations. Providing exclusive offers to the military community is a powerful way to attract loyal customers and differentiate a brand – nothing generates goodwill ...

What Are Customer Verification Services?

Customer verification services confirm that an individual has a desired characteristic such as an affiliation with a particular group like the military or being a student. They can also be used to verify occupation or current employment. One highly valuable use of verification services is in targeted marketing campaigns, where they can help businesses identify ...

Zoosk Fights Online Romance Scams with Military Verification

Zoosk's online dating platform uses military verification to protect clients from romance scams perpetrated by military impersonators. The company also provides a gated offer with a 20% discount to verified service members.

Romance scams are big business. In 2016, the FBI’s Internet Crime Complaint Center received 15,000 complaints, and victims’ financial losses exceeded $230 million -- a fraction of the actual loss because only 15 percent of these types of crime are ever reported. Sadly, 82 percent of romance scam victims are women, and women over 50 ...

Headspace Uses Gated Offers to Prevent Discount Abuse

Headspace's gated offer gives students a one-year subscription to meditation sessions for just $9.99.

Successfully marketing your subscription business is no small feat. Competition is fierce, and customer acquisition costs (CAC) and churn are high. Companies are fighting back with steep initial discounts, but that strategy fails to engender true loyalty, as other trial offers entice customers to impulsively bounce to the next brand. To address these challenges, subscription ...

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Tony Coray September 5, 2018 · 6 min read

How Kettlebell Kitchen Uses Gated Offers to Stand Out in the Subscription Crowd

An assortment of tailored meals prepared by Kettlebell Kitchen. The company uses gated offers to reward military members with a 15% discount on their subscription service.

In the subscription economy, competition is fierce. There are nearly 7,000 subscription box companies worldwide, and major brands are staking their claim: Amazon just launched a Prime Book Box for children’s books, Ipsy is adding new products to their already successful subscription box, and Microsoft announced that Xbox will now be sold as a subscription ...

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Tony Coray September 4, 2018 · 6 min read

Want Seniors to Convert? Protect Their Privacy with Digital Verification

A happy senior couple. Seniors prefer an age verification process that relies on digital verification to confirm their eligibility for a gated, exclusive offer.

Seniors are a lucrative segment to target, and gated offers – special discounts and offers available exclusively for target segments – are a terrific way to reach them. Gated offers targeting seniors honor their life stage, and - according to our consumer survey - make them more likely to purchase (87%). Gated offers also boost ...

Read More · 6 min read

Digital Verification

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