3 Reasons Why Marketing to Gen Z Students is Good for OTTs
Gen Z is a trending topic among digital marketers. People are asking, “Why is marketing to Gen Z students important?” Lionel Bringuier, senior director of channel partnerships at SheerID, discussed this trend with Maria Ingold, CTO of Connected Media | IP. During the interview, Bringuier shared three reasons why OTTs should focus on marketing to ...
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