Gated offers make nurses feel appreciated and their brand loyalty.
Nurses are among today’s greatest heroes. And they love brands that recognize their service.
Research shows that using personalized offers to reward nurses makes them try a new brand, spend more, buy sooner, and purchase more often.
in US and 13 European countries
of spending power in the US alone
of nurses want to hear about personalized offers designed for them
Honoring nurses creates an emotional connection that captures their attention and endears them to your brand. When nurses receive a personalized offer:
When you give nurses a personalized offer:
SheerID uses more than 9,000 authoritative sources to digitally verify the nurse status of every customer who redeems your offer, which protects your margins and increases your returns.
It also shows nurses your offer is truly exclusive, which makes it more appealing and motivates them to promote it.
Research shows that nearly every nurse would share your offer with other nurses, which amplifies your campaigns and lowers your acquisition costs.
You can also create “Black Friday-like” spikes year-round by running campaigns during holidays that celebrate nurses, such as National Nurses Week and International Nurses Day.
With SheerID, you can launch a program for nurses in less than a week. And SheerID’s Dashboard lets you track your returns and optimize your program for maximum success.
Digital verification is an opt-in process that requires only basic information, such as email address and date of birth.
Customers are verified on your website when they check out, which reduces friction and enhances their experience of your brand.
As you see success, you can expand your program to verify nurses in 14 countries around the world. SheerID can provide localized experiences in the consumer’s language, delivered through white-label, in-brand website verification forms as well as email and SMS re-engagement tools.
When Purple launched its identity marketing program to the military, it drove 6x conversions and 25:1 ROAS.
The company extended the offer to nurses and other groups. In just eight weeks, the expanded program generated 58% of the revenue it brought in the previous year.
When the pandemic hit, Rothy’s asked its customers how it could best respond.
They said Rothy’s should offer its teacher discount to nurses and other frontline workers, so the company did.
Listening to its loyal customers paid off. Adding these groups to Rothy’s program grew its revenue by 60%.
Tuft & Needle believes real heroes deserve real savings, so it gives a 15% discount to nurses and other healthcare workers, as well as first responders, active military, and veterans.
These programs support Tuft & Needle’s local communities and have helped the mattress company stand out in its highly competitive space.
CheapCaribbean knew nurses need a vacation, so it launched a personalized offer giving them a chance to win one of 50 free trips to a locale of their choice.
The company protected the offer with SheerID, and the campaign brought in 8,000 customers while reducing discount abuse by 36%.
