The original version of this piece appeared as a Global Cosmetic Industry post. The holiday season is one of the most important times for retailers, especially beauty brands that can offer fun seasonal products and tempting stocking stuffers. But with all this opportunity also comes intense competition. To stand out, beauty retailers should invest in […]

Marketers looking to up their personalization game have been embracing a new tack: creating personalized offers for consumer communities. The approach is called identity marketing, and it has a secret weapon that traditional segmentation strategies don’t: members of a consumer community are deeply connected. When they hear about a good deal, they spread it through ...

Generation Z is the segment of people born in 1995 or later. This subgroup accounts for around 27% of the total population in the United States, with about 2 billion Gen Z members in the world as of 2023. On top of that, Gen Z has tremendous spending power—over $140 billion, to be exact. Seventy-five ...

This piece originally appeared as a Retail Customer Experience post. COVID has forced consumers online, and that's where they'll stay even after the pandemic is over. More consumers have gravitated in even greater numbers than anticipated to purchase online. According to the U.S. Census Bureau, Americans spent $791.7 billion in 2020 on e-commerce, up 32.4% ...

This piece originally appeared as a TotalRetail post. When we think about big revenue-generating opportunities on the calendar, we typically focus on November and December, particularly Black Friday. But sales on Black Friday last year — both in-store and online — dropped below pre-pandemic levels. Heading in the opposite direction is May, which is quickly becoming one of ...

In a time when every other business article starts with “economic uncertainty,” it’s hard to feel confident about the future of retail. Whether or not the “uncertainty” actually results in a down economy, there is no doubt that consumer spending is volatile and trending downward as consumers worry about the future. And, this likely is ...

commercetools merchants can now use SheerID’s APIs to instantly verify eligible consumers for exclusive offers to valuable consumer communities like students, teachers, and healthcare professionals to drive immediate sales Portland, OR—Jan. 12, 2023 — SheerID, the global leader in identity marketing, has joined forces with commercetools, the leading provider of composable commerce. This strategic partnership ...

Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, drive sales, and improve brand loyalty. We know that customer discounts are an effective marketing strategy. But offering targeted customer discounts to the military community multiplies those benefits while showing appreciation to the military community.  Has your brand considered implementing an evergreen ...

Sessions wants everyday heroes to receive anonymous support they can trust PORTLAND, OR —Dec. 20, 2022 — SheerID, the global leader in identity marketing, and Sessions, the leading on-demand mental health support platform for first responders to work through real issues in live, engaging, video small groups that are facilitated by experienced professionals and supported ...

Aveda, Crocs, and Whirlpool are among many brands celebrating the givers in our communities - teachers, medical professionals, first responders, and more - with these amazing holiday deals Portland, OR—December 13, 2022— SheerID, the verification platform used by hundreds of leading brands around the world, has partnered with more than 40 top brands that are ...