Militaire

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Montrant grâce à nos militaires: les marques intensifient avec des offres exclusives le jour des anciens combattants et au-delà

SheerID is proud to partner with organizations that provide an exclusive offer to the 37M members of the US military community. Portland, OR – November 5, 2020 – Amidst a historically challenging year, we have heroes, both on the local and national scale, to be thankful for. Now more than ever, the days that honor ...

Votre liste de contrôle de campagne pour le marketing auprès des militaires en cette journée des anciens combattants

The guns fell silent at 11am on November 11, 1918. After four long years, the Great War was over. Veterans Day celebrates the end of this conflict and is also a time to honor those who served—and still serve—in the US Armed Forces. Recognizing the military on this special day with an offer just for ...

Conseils de Refuel Agency pour créer de puissantes publicités pour la journée des anciens combattants

Faire le plein de héros
Editor’s Note: The military community is demographically diverse and has $1.2 trillion in spending power, making it a high value consumer tribe for any brand. In the article below, we invited Liz Carmo with Refuel Agency—one of our preferred partners— to share her expertise in how brands can engage the military with campaigns that are ...

Comment les marques à succès honorent les militaires et gagnent leurs affaires

Héros militaire maman
On June 9, 1944, Private Joe Gandara’s detachment came under heavy enemy fire from a German force in Amfreville, France. After the gunfire had pinned him and his fellow soldiers to the ground for several hours, Gandara advanced voluntarily and alone toward the enemy, destroying three machine guns before he was fatally wounded. He posthumously ...

Les marques redonnent aux militaires pendant le mois de la reconnaissance militaire

SheerID is proud to support the brands that provide exclusive offers to the thirty-seven million members of the US military community Portland, OR – May 4, 2020 – During these extremely challenging times, it’s more important than ever to show our appreciation for the people who sacrifice so much to keep us safe. Our military ...

5 étapes pour assurer le succès de votre offre personnalisée

Delivering personalized offers is a smart move for brands. But they often don’t see their programs deliver big results, usually for one of two reasons. Their fear of discount abuse keeps them from promoting the offer broadly, or they use manual verification to confirm eligibility, which wastes valuable time and resources and doesn’t scale.  Targus, ...

Comment choisir la bonne tribu de consommateurs pour votre marque

Une enseignante dans une salle de classe.
Les spécialistes du marketing qui cherchent à améliorer leur jeu de personnalisation ont adopté une nouvelle approche : créer des offres personnalisées pour les tribus de consommateurs. L'approche s'appelle le marketing d'identité, et elle possède une arme secrète que les stratégies de segmentation traditionnelles n'ont pas : les membres d'une tribu de consommateurs sont profondément connectés. Quand ils entendent parler d'une bonne affaire, ils la diffusent...

Des entreprises de renom honorent leur service militaire en cette Journée des anciens combattants avec des offres exclusives

Portland, OR – Nov. 5, 2019 – Veterans Day is only days away, and brands across the country are teaming up with SheerID to support service members and their families with exclusive offers that are only available to the military. According to a recent survey by SheerID and Military Times, 66% of the military community ...

3 étapes pour créer des offres personnalisées qui fidélisent les clients toute l'année

Fournitures d'artisanat coloré sur une table.
For the arts and crafts retail giant Michaels, “Make Creativity Happen” isn’t just a tagline: it’s a company-wide mission. That means leveraging personalized offers to help customers express their creativity 365 days a year.  Typically, the demand for creative supplies ebbs and flows. But Michaels is addressing the seasonal slumps by rewarding key audiences with ...

Comment le marketing auprès des militaires a apporté des conversions violettes 6x

Un soldat de sexe masculin souriant étreignant sa fille, heureux qu'ils reçoivent une remise des entreprises qui vendent aux militaires.
Purple needed a customer acquisition strategy that would help it stand out from the crowd. The company had a revolutionary product—a mattress developed by world-class innovators of comfort technology. But it was also competing with 200 other mattress brands for the attention of consumers.  The solution? Marketing to the military with a gated, personalized offer. ...

Offres fermées: une stratégie d'acquisition de clients qui triple les conversions

Un jeune homme rachetant une offre fermée sur son téléphone portable. 94% des acheteurs profiteraient d'une offre fermée.
Digital marketers know it from their data: The online buyer-seller relationship is on the rocks. The causes are plain to see. Consumers are barraged with messages. They’re hounded by urgent tones, remarketing ads, notifications and emailers, and their social media icons light up with red alert buttons begging them to click. They can’t keep up ...