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Showing Thanks to Our Military: Brands Step Up with Exclusive Offers On Veterans Day and Beyond

SheerID is proud to partner with organizations that provide an exclusive offer to the 37M members of the US military community.

Portland, OR – November 5, 2020 – Amidst a historically challenging year, we have heroes, both on the local and national scale, to be thankful for. Now more than ever, the days that honor our nation’s military seem to carry extra weight. This approaching Veterans Day stands as a stark reminder of the commitment of our past and present members of the military, but it also serves as a tremendous opportunity to show them our gratitude. 

They are quite receptive to the support, too, especially when brands show it through a special offer. In fact, three in four members of the military said they actively seek out brands that offer a military discount and that they have strong overall trust of those companies. In addition, 96% of the military indicated they would share a special offer with other military members. 

“SheerID is steadfast in its continuous support of those who serve in our military,” said Jake Weatherly, CEO of SheerID. “We are proud to partner with a variety of leading brands that recognize and reward our military community for their service.”

This Veterans Day, a number of brands across the nation are stepping up to offer their gratitude to our country’s military service members. These organizations have made exclusive, personalized offers to all those who are serving and have served to show their appreciation for the endless commitment of our military community.

“We are thankful for the service of the courageous group of individuals who serve our country day in and day out,” said Paul Hodge, CEO and co-founder of Laird Superfood. “We want to show our support by providing easier access to our plant-based superfood coffee creamers, hydrate coconut waters, activate daily jumpstart, coffee beans, and our new harvest snacks so veterans, military members, and their families can take on each day by feeling their best.”

“On Veterans Day, and every day, we are committed to supporting our veterans,” said Jason Nierman, CRO and Co-Founder at Rollick. “Through our partnership with SheerID, we’ve been able to leverage their digital verification service and provide exclusive offers to all veterans and active-duty military. We thank all of our veterans for their service.”

The following brands have provided an offer that, with the help of SheerID’s Identity Marketing Platform, ensures rewards are instantly and securely provided to eligible recipients.

Military Offers

ASICS: To support the military in every brave step, ASICS offers a military discount of 40% off all full-priced products in their online store. Get Offer.

Bed Bath & Beyond: Bed Bath & Beyond US and Canada will be offering a one-time 25% off entire purchase discount to all military personnel as a thank you for their service. The discount will be good from 11/11 to 11/14. Military personnel can sign up online for the discount and the offer will be loaded to their My Offers wallet starting on 11/11.

buybuy Baby: As a thank you for their service, buybuy Baby will be offering a one-time 25% off entire purchase discount to all military personnel. The discount will be good from 11/11 to 11/14. Military personnel can sign up online for the discount and the offer will be loaded to their My Offers wallet starting on 11/11. Get Offer.

CheapCaribbean: Military members will get exclusive deals on all-inclusive beach vacations when they join the Waves4Warriors Club. Sign up today and get $150 off any 5+ night getaway!

Grizzly Industrial: Military members can receive 10% off their next tool order. Shop this discount until November 14. Save Now.

Huel: Military members can get 10% off all Huel nutritional products. Shop Huel.

Laird Superfood: Veterans and military members can enjoy 10% off of their Laird Superfood purchase + free shipping. Order Now.

LIXIL: Military members get exclusive savings on a wide assortment of faucets, toilets, showers, bathtubs, and more from brands including American Standard, GROHE and DXV. Shop Now.

Lovesac: In honor of Veterans Day, Lovesac is thanking all veterans and active military with 30% off. Lovesac Sactionals are designed to be rearrangeable, moveable, and washable, perfect for military families. Learn more at

Michaels: Military members enjoy an additional 15% off their entire purchase including sale items. This is now easier than ever because you can sync your military status to your Michaels Rewards account and your discount will be automatically applied to in store and online purchases moving forward. Get Offer.

Princess Cruises: To thank the brave men and women of the military for their service, Princess offers up to $250 free onboard spending money to be used on any cruise, any time of the year. Book Now.

Rollick: Military members can take advantage of special pricing and save up to $1,200 in Bonus Savings on powersports vehicles, RVs, and boats plus savings on gear and accessories! See More.

Target: As part of Target’s longstanding commitment to active-duty military members, veterans and their families, they are offering a 10 percent discount off a purchase, some exclusions apply – in stores or online – between November 1-11, 2020. To receive this offer, now in its fourth year, guests must first demonstrate eligibility by registering at After eligibility has been verified, an exclusive, one-time use Target Circle offer will be available for the guest to use in-store and online.

Tommy John: Today and everyday, Tommy John is offering military members 20% off site wide. Shop Tommy John for the most comfortable men’s and women’s underwear, loungewear, and clothing on the planet.

The North Face: In appreciation for our servicemen and servicewomen, The North Face is proud to offer a 10% discount to all active, reservist, veteran, and retired US military personnel and to the spouses and dependents of active personnel. Get Offer.

Tuft & Needle: Active military and veterans receive 15% off their entire Tuft & Needle order (including mattresses, bedding, and furniture) at

vineyard vines: vineyard vines will offer 50% off to military and veterans on Veterans Day. Save Now.


To learn more about SheerID’s Identity Marketing Platform and military verification, please visit If you’re a member of the military looking for more great deals, check out our list of military offers on SheerID for Shoppers.

About SheerID

SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities – such as the military, students, teachers, and more – with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID digitally verifies 2.5 billion customers via 9,000 authoritative data sources; provides global insights from over 250 of the world’s leading brands; and never shares or sells customer data. As a result, the world’s biggest brands – including Amazon, Lowe’s, Spotify, and T-Mobile – rely on SheerID as their identity marketing partner. Founded in 2011, SheerID is backed by Arnold Venture Group, Centana Growth Partners, CVC Growth Partners, and Voyager Capital.


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