How Marketers Can Gather Zero-Party Data Through Promotions

Gather zero-party data to keep customers engaged.
This piece originally appeared as a TotalRetail post. Deal-based marketing has often been associated with competing for customers based on the lowest possible price point. Traditionally brands that needed to sell products or tickets in a hurry partnered with deals sites to move these items at a large discount. However, this model doesn't maximize the ...
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Why May is the New Black Friday

May has become one of the biggest shopping months.
This piece originally appeared as a TotalRetail post. When we think about big revenue-generating opportunities on the calendar, we typically focus on November and December, particularly Black Friday. But sales on Black Friday last year — both in-store and online — dropped below pre-pandemic levels. Heading in the opposite direction is May, which is quickly becoming one of ...
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How Zero-Party Data Improves on the Promise of First-Party Data

Your team should be prioritizing zero-party data.
This piece originally appeared as a TotalRetail post. Privacy changes have forced marketers to consider how they can consensually obtain consumer data, inspiring debate over whether zero-party data exists and how it differs from first-party data. While first-party data refers to information brands collect directly from consumers, zero-party data, as defined by Forrester, refers to information ...
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SheerID Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2023 

Inc Best Workplaces SheerID Announcement

Portland, OR—May 9, 2023—SheerID, the global leader in identity marketing, has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2023 issue, which hits newsstands on May 16, 2023, and prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating […]

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More Than 30 Top Brands Announce Exclusive Offers For Students in Celebration of Graduation Season with SheerID

Aveda, Madewell, and NBC Sports Next are among many brands celebrating students with these amazing deals Portland, OR—May 9, 2023— SheerID, the global leader in identity marketing, has partnered with more than 30 brands that have made exclusive discounts available to millions of students in celebration of graduations happening around the world in May and […]

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More Than 30 Top Brands Announce Exclusive Offers For National Military Appreciation Month with SheerID

Aveda, J.Crew, and Whirlpool are among many brands celebrating active military and veterans with these amazing deals Portland, OR—April 26, 2023— SheerID, the global leader in identity marketing, has partnered with more than 30 brands that have made exclusive discounts available to millions of active military service members and veterans to honor and thank them […]

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New Research Finds Majority of US and UK Consumers Believe Economy Won’t Improve in 2023; Shoppers Reducing Spend in Half of Retail Categories

Study reveals consumers will make purchasing decisions based on emotional connection and price relief through exclusive offers due to their community member status PORTLAND, OR — March 23, 2023 — SheerID today announced the findings of a survey designed to understand how the current economy is impacting consumer’s spending habits. The survey also sought to […]

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SheerID Achieves Updated Information Security-Based ISO/IEC Certification Status

SheerID’s Information Security Management System (ISMS) is in compliance with the stringent standards of the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), certifying that its information security measures are comprehensive and follow global best practices. Portland, OR – Jan. 26, 2023 – SheerID, the global leader in identity marketing, today announced ...
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Celebrate Community this Holiday Season

Seasons Greetings from SheerID!
As the year ends and the holidays bring us together, my thoughts turn to how our communities help us thrive. Our personal communities take many forms. The people we see at school or work. The families we’re born to and the ones we’ve chosen. The groups who share our values or our commitment to a ...
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40 Top Brands Announce Exclusive Holiday Offers For Last-Minute Shoppers in the Helping Professions with SheerID

Aveda, Crocs, and Whirlpool are among many brands celebrating the givers in our communities - teachers, medical professionals, first responders, and more - with these amazing holiday deals Portland, OR—December 13, 2022— SheerID, the verification platform used by hundreds of leading brands around the world, has partnered with more than 40 top brands that are ...
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