Worldpay merchants can now provide segmented discounts and offers to valuable consumer communities like students, teachers, and the military to drive immediate sales Portland, OR—Dec. 7, 2022 — SheerID, the global leader in identity marketing, has joined forces with Worldpay from FIS® (NYSE: FIS), a global leader in financial services technology. The strategic partnership will ...

Bostitch wants educators to enjoy deals on office supplies, desk organizers, lighting and more during the holidays and beyond PORTLAND, OR — Dec. 6, 2022— SheerID, the global leader in identity marketing, and Bostitch®️ Office, part of Goods iQ, a global leader in the development, manufacturing and distribution of office, academic, industrial and consumer goods, […]

This article was originally published in 2018, but it has since been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the value of marketing to seniors has not! The senior citizen segment is made up of over 50 million people in the US alone. ...

College is a pivotal life stage, a time when students begin to gain financial independence and forge their own paths. And, of note to marketers, it’s also a time associated with a lot of spending. With 19 million college students in the US alone, this is a valuable consumer community for brands to target.  But ...

Looking at marketing software today is overwhelming. There are dozens of products out there for every problem you have, and hundreds more for problems that aren’t even on your radar.  You can evaluate the impact of marketing software through many lenses, such as time saved, increases in impressions, and engagement. And while all of these ...

This article was originally published in 2020, but has been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the need for marketing segmentation has not!  A famous American editor once said, “I cannot give you the formula for success, but I can give you ...

Focus on positive experiences, valuable offers, and building community to drive customer loyalty. Read how SheerID can help you grow customer loyalty. What is Customer Loyalty? Customer loyalty is a measurement of a customer’s likelihood to do repeat business with a company or brand. And it’s a marketer’s dream—because it’s usually much more expensive to ...

Discounts can get a bad rap, conjuring images of undesirable excess inventory or training shoppers to wait for a sale. But when approached with thoughtful strategy and intention, offering a discount can drive customer acquisition, foster long-term customer loyalty, and improve customer lifetime value. In this article, we’ll apply a strategic lens to some back-to-basic ...

Each day, first responders put their lives on the line for the greater good. Overworked, underpaid, and unsung, they continue to dive head-first into dangerous situations for the safety of others. Recognizing first responders with exclusive discounts isn’t just the right thing to do, it’s a good financial decision for your business. Learn how companies ...

Why Market to Teachers? Educators make up a large consumer group. There are about 7 million teachers, college professors, and administrators in the US, and they have $329 billion in spending power.  And teachers aren't just spending that on personal items. According to our annual teacher survey, 94% of teachers used their own money to ...