Creating marketing miracles requires more than just wishful thinking. You’ve carefully chosen your strategic plan, but now comes the pivotal moment: bringing that plan to life. For example, the brands we work with at SheerID know they want to acquire students, teachers, military members, or another consumer community with a gated offer, but they often need help choosing the right promotional strategy or partner to reach them.
Getting an offer in front of a new audience can be challenging, particularly if your brand doesn’t have a history of serving these consumers or if you have a small team stretched to capacity.
This blog can help you understand the options available to your team for promoting gated offers and ensuring they are set up for success. Whether you want to run a military campaign yourself or enlist partners for a worldwide marketing effort to capture students, below are steps you should take and resources you can use when working with SheerID.
Assess Your Internal Capabilities
Consider the expertise and resources you already have in your marketing department and weigh the benefits and costs of keeping this work in-house. Use the table below as a guide.
Do you have the capabilities you need internally?
With SheerID, we make it easy for your internal teams to promote your gated offers. The new SheerID Marketing Hub is a central location where you can access free resources designed for your teams to see marketing success.
Inside Marketing Hub, you can access free marketing best practices and resources like our GTM playbook, tips for engaging specific communities, and even PR support – all designed to help you sharpen your messages and drive successful campaigns.
You’ll also find forms for listing your offer for free on the SheerID for Shoppers and ISIC Marketplaces to give your offers optimal exposure to millions of community members.
Identify Your Specific Needs
Even the most robustly staffed and capable marketing team may need additional resources to help those gated offers land in front of the right eyes in a way that draws their gaze. Consider some of these potential needs:
- Are there any gaps in your team’s resources or expertise that a well-vetted agency or partner could fill?
- Do you have most of the resources you need and just need a few more hands on deck?
- Do you have the marketing expertise but lack audience-specific knowledge for the consumer communities you are targeting?
- Do you have an existing database or customer list that encompasses the specific group or groups you will be marketing to with your gated offers (e.g. students, teachers, healthcare workers, first responders)?
- Is your list segmented appropriately to deliver the right messages to these specific audiences?
- Do you need to purchase additional lists in order to reach those specific groups?
Where to turn when you need extra help
In addition to our DIY resources, the SheerID Marketing Hub features well-vetted agencies and available resources from our partners to help you fill the gap, including:
- Marketing packages from agencies that specialize in engaging the communities you want to reach.
- Audience targeting lists from trusted data partners.
- Easy access to SheerID marketing experts who can provide training and consultation to help you optimize your programs.
If you’re not sure what you need, schedule a free one-on-one, customized strategy session with one of SheerID’s marketing specialists. They’ll help you meet your marketing and program goals with community insights, best practices for creating messaging and offers, effective identity marketing tactics and share examples of successful campaigns run by SheerID customers that can inspire your marketing.
Choose an Agency and Data Partner Wisely
If your team needs support, keep in mind that there’s no shortage of marketing agencies or companies wanting to sell you customer lists – but they’re not all created equal.
The success of your marketing campaign depends on finding high-quality partners who understand and specialize in the audiences you want to reach with your gated offers.
We take the guesswork out of finding the right resources
Every partner we feature in the Marketing Hub has been selected and vetted by SheerID. We make it easy for you to tap into these premier agencies that specialize in data-driven solutions and have expertise in engaging the consumer communities you want to reach.
You’ll find partners like Refuel Agency, a media and marketing firm that specializes in connecting campaigns with niche audiences. Refuel offers packages to help you reach hundreds of consumer communities, including military personnel and their families, Gen Z, college students, and more.
Or you can go for even more specialized resources like The Campus Agency, which focuses solely on college, youth, and Gen Z marketing and offers packages that support marketing to students.
Conclusion
Whether you’re doing things in-house or taking advantage of outside resources, there’s no one-size-fits-all solution for running a great SheerID program. How and where you engage will depend on variables like audience, budget, campaign objectives, and your team’s capacity.
The keys to success are making sure you are aligning your strategy with the resources you have, taking advantage of the additional resources available to you, and choosing the right partner when you need one.
SheerID’s Marketing Hub is ready to help you at every turn. Contact us to schedule a demo.
