Marketing to low-income communities can be a highly successful strategy for your brand. Millions of Americans fall into this group, and engaging them with targeted campaigns can help you gain customers you might not otherwise acquire. It can also generate goodwill, which leads to greater brand awareness that can positively impact your entire business.  Rising ...

This article was originally published in 2017, but has been updated to reflect new research and consumer trends. A lot has changed since we first covered this topic, but the need to securely verify students has not!  Leading brands from Nike to YouTube to Peloton extend special discounts to college students for good reason: student […]

If you’re like most marketers, you have a database filled with hundreds of thousands of customers–maybe even millions. But how well do you really know them? Sure, you know that Jenny from Grand Rapids, Michigan bought a medium-sized blouse nine months ago. But what does that tell you about Jenny herself? Not much.  Data is ...

The military community is an important group that deserves recognition and appreciation for all their sacrifices. If your company wants to thank these brave heroes for their service, May is the perfect time. May is Military Appreciation Month, and it contains several holidays honoring military and veterans, such as Military Spouse Appreciation Day (which recognizes ...

Retail marketers face a complicated set of demands. In order to grow their business, they need to: Capture consumers’ attention.  Provide meaningful and engaging omnichannel experiences. Develop loyalty and drive repeat purchases.  And now that third-party cookies are being phased out, the complications have only increased. Marketers need to do all of the above and ...

Marketers across all industries are using identity marketing to acquire and retain their best customers. Now they can answer one of the first questions their boss will ask: how did those customers find us? Brands using SheerID to run their identity marketing campaigns can use our new automatic UTM campaign reporting feature to identify the ...

Our identity is a deep expression of who we are. It sets us apart, unites us with others, and gives life meaning. It’s also how others see us, and when they acknowledge our identities, we feel seen and appreciated.  When marketers understand and leverage the power of identity, they can create more enduring customer relationships. ...

Sai Koppala, CMO at SheerID, shares strategies to help retailers create a stronger connection with customers. This article originally appeared here. COVID has forced consumers online, and that's where they'll stay even after the pandemic is over. More consumers have gravitated in even greater numbers than anticipated to purchase online. According to the U.S. Census ...

The pandemic has marketers witnessing consumers adopting new digital behaviors and brands embracing e-commerce on a new level, forcing them to rethink how to earn consumer loyalty. Many brands have struggled with being present during this crisis, but those who continued to lean in and look for new strategies, have not only found success but ...

The case studies of the future will look back at the pandemic as a time when businesses were forced to adapt to customer needs more swiftly than ever before, and no industry has demonstrated this more nimbly than retail. As shoppers moved online, retailers quickly found ways to give customers a more personalized experience that ...