One of retail marketers' biggest challenges is driving repeat purchases. As third-party cookies continue to phase out, brands are cultivating customer loyalty by leveraging zero-party data. But first, they need to collect it.   Customers will give a brand zero-party data if they receive something of value in return. And one of the most effective ways ...

Retail marketers face a complicated set of demands. In order to grow their business, they need to: Capture consumers’ attention.  Provide meaningful and engaging omnichannel experiences. Develop loyalty and drive repeat purchases.  And now that third-party cookies are being phased out, the complications have only increased. Marketers need to do all of the above and ...

As I look back on 2021, the theme that keeps emerging is gratitude.   I’m grateful for all the professionals who have been easing the burden of Covid-19. Healthcare workers who care for the sick. Teachers who educate our children. Essential workers who keep our lives afloat. And especially the researchers and scientists who—in record time—developed ...

As the year draws to a close, marketers are searching for fresh ways to find and retain new customers in 2022. Targeting a consumer community based on the identity its members share is a tried-and-true acquisition strategy that generates returns: think military discounts for Veterans Day, or back-to-school deals for college students. But what about ...

Every marketer knows that personalization is highly effective, and that buyer personas are a powerful tool for creating it. But well-drawn personas aren’t enough. You need to create campaigns that attract and convert the customers they represent, and that’s often easier said than done.  Identity marketing gives you direct access to the personas you want ...

Marketers across all industries are using identity marketing to acquire and retain their best customers. Now they can answer one of the first questions their boss will ask: how did those customers find us? Brands using SheerID to run their identity marketing campaigns can use our new automatic UTM campaign reporting feature to identify the ...

Our identity is a deep expression of who we are. It sets us apart, unites us with others, and gives life meaning. It’s also how others see us, and when they acknowledge our identities, we feel seen and appreciated.  When marketers understand and leverage the power of identity, they can create more enduring customer relationships. ...

In our SheerIDEA Innovation Labs series, we’re exploring the ways top brands win loyal customers from valued communities through VIP offers.  Recently, our Senior Marketing Strategist Anglea Modzelewski took a deep dive into how marketing leaders at Nike, Vineyard Vines, and Bed, Bath & Beyond build lasting relationships and attract new customers with Veterans Day ...

Customer loyalty is important to any brand—after all, it’s cheaper to keep an existing customer than attract a new one. But for subscription-based companies that depend on recurring revenue, retention is even more critical.  That’s why streaming platform TIDAL has made identity marketing a cornerstone of its strategy. By offering exclusive discounts based on a ...

Over the last fifteen years, personalized marketing has been built on stalking consumers. Third-party cookies, third-party lists, and third-party data were the norm—even though we marketers knew this unverified information was imperfect and intrusive.  Today, the landscape of data collection for personalization in marketing is shifting quickly. Thanks to increasing regulatory scrutiny and a long-overdue ...