Gated Offers

Gated offers are a targeted approach to driving new customer acquisition by providing an exclusive offer or discount to members of a particular group, such as seniors, students, or members of the military, with an. Gated offers require these customers to verify their eligibility for the offer. This step prevents fraud, but can be time-consuming and involve the exchange of personal data that customers want to protect. SheerID’s digital verification solutions make verifying customer eligibility simple, fast, and secure.

Learn more about gated offers by reading these blog entries, or by downloading our Definitive Guide to Gated Offers.

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Tony Coray April 21, 2021 · 6 min read

Alteryx Promotes Customer Loyalty with Gated Offers for Students and Teachers

Companies everywhere are searching for data-driven solutions to their business challenges, and many of them are using Alteryx software to find them. The trouble is, the workforce has a shortage of skilled data analysts. Alteryx sees this as an opportunity. The company recognized the need to prepare college students to enter these fast-growing careers, and ...

4 Ways Expedia Created Successful Personalized Offers

Traditional marketing tactics, like universal discounts and segmentation, aren’t working like they used to. This fact is particularly apparent in the hospitality industry, where consumers show more loyalty to price than they do to brands, and where universal discounts have completely taken over. Brands like Expedia are trying a new approach: personalized offers. Expedia's personalized ...

Comcast Launches Creative Way to Market to College Students with New Technology

Two female Gen Z Comcast customers smiling because the company's creative way to market to college students included Amazon Music and HBO, too.

Gen Z is a highly coveted audience, and smart brands are doing everything they can to capture their attention. Comcast developed a creative way to market to college students that leverages the best of what they, and other media companies, have to offer. This new approach maintains Comcast's profit margins and it’s working like gangbusters. ...

Gated Offers: A Customer Acquisition Strategy That’s Tripling Conversions

A young man redeeming a gated offer on his cell phone. 94% of shoppers would take advantage of a gated offer.

Digital marketers know it from their data: The online buyer-seller relationship is on the rocks. The causes are plain to see. Consumers are barraged with messages. They’re hounded by urgent tones, remarketing ads, notifications and emailers, and their social media icons light up with red alert buttons begging them to click. They can’t keep up ...

5 Ways Madewell’s Gated Offers Are Good Customer Loyalty Marketing

Madewell, the J. Crew subsidiary known for everything denim, has always implemented good customer loyalty marketing. When shoppers join Madewell Insider, they receive a treasure trove of benefits. These include a birthday gift, free shipping and handling, free returns, free leather and denim personalization, and more. Madewell also treats its key customer groups well. The ...

How Gated Offers Help Levi’s Win Customers through Value and Values

A military woman smiling because she feels honored by Levi's new customer acquisition program providing the military community with exclusive discounts.

Levi’s is making a comeback. Since joining as CEO in 2011, Chip Bergh has restored the iconic brand not just to profitability, but to prominence in American culture. And new customer acquisition programs are driving its success. The company has refocused its positioning for women and renewed efforts to reach a younger audience. And now ...

Answer Forrester’s Call for Authenticity with Personalized Marketing

A person sits on the sofa with a dog looking at a laptop.

Forrester’s 2019 B2C predictions emphasize authentic connections with consumers. These kinds of engagements can be tricky in a saturated market. However, brands can break through the noise using personalized marketing through content, promotions, and experiences designed for a target audience. For example, gated, exclusive offers are designed based on consumers' affiliation or life stage and ...

How Digital Disruptors like SmileDirectClub Are Boosting Customer Acquisition

A woman smiling and holding a retainer. SmileDirectClub is boosting customer acquisition with gated military offers.

Digital disruptors are shaking up traditional business models by looking at their industry with new eyes. And they’re taking that same approach with marketing, shedding outdated, ineffective tactics like universal discounts in favor of a more personalized and targeted strategy: gated, exclusive offers. SmileDirectClub is the latest startup to disrupt the status quo by using ...

Retailers Honor Military Members and Their Service During Military Appreciation Month

Companies partner with SheerID to offer exclusive, gated offers to military in support of their service and sacrifice throughout May. Portland, OR — May 20, 2019 — May is a time to honor and express gratitude to current and former members of the U.S. Armed forces with National Military Appreciation Month. Not only do we ...

Pandora Targets Streaming Media’s Next Hot Segment: The Military

A smiling soldier listens to Pandora. The streaming media company is acquiring loyal subscribers by marketing to the military with exclusive discounts on their premium plan.

Streaming media companies understand the power of marketing to students. Leading brands like Tidal, YouTube, SoundCloud, and now Pandora are using student discounts to attract younger customers and motivate freemium users to convert to paid subscribers. But students aren’t the only coveted demographic in the subscription economy. Marketing to the military also has great potential. ...

Gated Offers

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