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7 Tips for Effectively Marketing to the Military

Photo of a young man in a soldier uniform, moving into a new apartment with his wife
Members of the armed services make great sacrifices for our country. National Military Appreciation Month is celebrated every May, and it’s an excellent time to recognize service members’ commitment and courage, and show appreciation for the families who support them at home and abroad. So how do you honor members of the military in a ...
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Marketing to Gen Z as Easy as 1–2–3

A young person surfing the web for gated, exclusive offers.
Exclusive, gated promotions are one of the best ways to market to Gen Z. These offers feel personal and cost-friendly, two things that Gen Z prefers. However, Gen Zers have to verify their eligibility in order to receive their personalized offer. This can give them pause, and sometimes ruin the transaction completely. According to our 2018 Shopper ...
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7 Effective Gen Z Marketing Campaigns

A Gen Z student smiling.
Successful marketers like you know all the tricks to create sweet promotions while taking transaction value and merchandising into account. But with so many deals and discounts coming at consumers, it can be hard to get noticed. Especially by such a digitally scrutinous audience as Gen Z. How can you best reach this rising segment ...
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How Converse is Acquiring Customers with Identity-Driven Exclusive Offers

Converse's new customer acquisition strategy gives college students and members of the military a gated, exclusive discount of 10% off.
For more than a century, Converse has been dedicated to self-expression and storytelling. The iconic brand, known for footwear that bears its hallmark star insignia, believes that what people wear defines sport, street, and creative culture. One of the brand’s goals is to help customers create an authentic style simply by being themselves. For example, ...
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7 Tips for Marketing to Teachers for National Teacher Appreciation Week

88% of teachers actively search for brands that offer teacher discounts.
Teachers provide an essential and noble service for our society but often aren’t given the the support they need to fulfill their mission of educating our youth. Our annual teacher survey revealed a startling fact: teachers spend an average of $652 of their own money on classroom supplies with some spending more than $7,000! That ...
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SheerID Announces Second Consecutive Year of Triple-Digit Revenue Growth and New Executive Hires

SheerID bolsters management team, adds 5 offices to accelerate demand for gated, exclusive offers worldwide.   Portland, OR – February 20, 2019 – SheerID, the market leader in digital verification technology for gated, exclusive offers, today announced that 2018 annual recurring revenue grew by 118%, marking the company’s second consecutive year of triple-digit growth. SheerID ...
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How American Giant Drove More Military Orders with Less Effort

A man wearing American Giant apparel he purchased through a military exclusive offer. The program is one of the company’s most effective customer acquisition strategies.
American Giant is a fast-growing start-up in the highly competitive apparel market. Their high-quality, American-made clothing was a stark contrast to “fast fashion”—imported clothing that valued brand recognition over quality—but the company's commitment to style and durability found an audience and put them on the map. American Giant had a lean marketing team who knew ...
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Top 3 Customer Acquisition Trends for Great Promotions in 2019

A digital marketer researching customer acquisition trends and tips on her tablet.
Three major trends will affect the ROI of your marketing promotions in 2019. Here’s what’s coming—and tips for how digital marketers like you should respond to make it a banner year. #1  What’s Out: Third-Party Data that Poses Privacy Risks Marketers faced some big challenges in 2018, and data privacy was at the center of ...
Read More · 6 min read
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6 Reasons Universal Travel Discounts Fail (and How to Fix Them)

A vacation photo of a canyon at sunset. Globus used exclusive military discounts on tours like these to differentiate the brand and acquire new customers.
Digital marketers are struggling to win new customers. Compared to a year ago, eight in ten report feeling under greater pressure to meet acquisition and revenue goals. And it’s even worse in the travel industry, where 97% of marketing program owners are feeling the strain. Differentiation is marketers biggest and most exasperating challenge. Forty percent say ...
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5 Segments Travel Brands Can Reach to Sell Excess Inventory

A photo of empty rows of seats on a plane. Hospitality marketing that targets segments like students and the military can sell this kind of off season, excess inventory.
Excess inventory is a nonstop concern for everyone working in hospitality marketing. Whether it’s due to a seasonal slow down or an unforeseen dip in demand, all of those vacant hotel rooms, empty seats on the plane, or unused rental cars can add up to a major revenue hit. Managing yield is a complex and ...
Read More · 8 min read
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