Students gain easier access to subscriptions from Ad Age, Automotive News, Crain’s Cleveland Business, Crain’s Detroit Business, Crain’s New York Business, and Modern Healthcare   PORTLAND, OR — April 18, 2023 — SheerID and Crain Communications, a privately held business media company, today announced that students are eligible for exclusive offers from six Crain Communications-owned ...

PORTLAND, OR — April 4, 2023 — SheerID, the global leader in identity marketing, and Thule, a global sport and outdoor company that offers high-quality products with smart features and a sustainable design that makes it easy for people across the globe to live an active life, today announced that students, military, and first responders ...

Study reveals consumers will make purchasing decisions based on emotional connection and price relief through exclusive offers due to their community member status PORTLAND, OR — March 23, 2023 — SheerID today announced the findings of a survey designed to understand how the current economy is impacting consumer’s spending habits. The survey also sought to […]

In a time when every other business article starts with “economic uncertainty,” it’s hard to feel confident about the future of retail. Whether or not the “uncertainty” actually results in a down economy, there is no doubt that consumer spending is volatile and trending downward as consumers worry about the future. And, this likely is ...

PORTLAND, OR — Feb. 28, 2023 — Inc. Magazine today revealed that SheerID is No. 128 on its fourth annual Inc. 5000 Regionals: Pacific list, the most prestigious ranking of the fastest-growing private companies based in Alaska, Hawaii, California, Oregon, and Washington. Born of the annual Inc. 5000 franchise, this regional list represents a unique […]

SheerID’s Information Security Management System (ISMS) is in compliance with the stringent standards of the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), certifying that its information security measures are comprehensive and follow global best practices. Portland, OR – Jan. 26, 2023 – SheerID, the global leader in identity marketing, today announced ...

As the year ends and the holidays bring us together, my thoughts turn to how our communities help us thrive. Our personal communities take many forms. The people we see at school or work. The families we’re born to and the ones we’ve chosen. The groups who share our values or our commitment to a ...

Identity marketing is a highly effective form of personalized marketing because it engages consumer communities based on their deep-seated attributes, such as their life stage (students) or occupation (teachers). In a previous post, we explained that using a customer verification software is essential to making this new form of personalization work because it: Increases conversions. ...

Looking at marketing software today is overwhelming. There are dozens of products out there for every problem you have, and hundreds more for problems that aren’t even on your radar.  You can evaluate the impact of marketing software through many lenses, such as time saved, increases in impressions, and engagement. And while all of these ...

Conversion rate measures how many visitors to your site take a desired action, such as making a purchase or filling out a contact form. Tracking your conversion rates across marketing campaigns and web properties helps you determine which messaging and promotions are driving the most success, enabling you to optimize future campaigns.  But what do ...