We were excited last week when news stories emerged about Tidal’s student discount. There was only one problem, Tidal is one of our newest clients, and because of a mix up, the press release said that students had to use a .edu email address to get the offer. As we’ve reported before, 32% of college ...

Think back a few years to all those marketing classes you absolutely loved in college. Do you remember your teacher saying anything about channel marketing – what is it, how it works, why it’s important? Well if you need a refresher, here’s a quick lesson on channel marketing. Channel marketing allows manufacturers to transfer the ...

Teacher Appreciation Week is next week, May 4th-8th, so we wanted to give you a preview of all the great deals our clients are offering exclusively for teachers. Costco: Join Costco as a new member or upgrade an existing membership and receive over $50 in savings if you are a teacher. Claim this exclusive, online-only, […]

As you might have heard in the news, Target released their newest designer collaboration with Lilly Pulitzer. With other designer collaborations in the past, Target only provided a limited amount of items and when it ran out, the items were nearly impossible to find unless you’re willing to pay double the price through sites like eBay. With […]

We've talked about a couple of different target markets now, but what about reaching the ever elusive college student? Unlike military families and teachers, college students are more likely to be early adopters when it comes to social media. Knowing this app designers and developers have created tools that are specifically for the college student ...

How far would you go to get a discount? If you’ve watched Extreme Couponing on TLC or read how-to articles about extreme couponing, you’ve seen the extraordinary measures some thrifty folks will go to in order to save a few bucks. Behind the scenes at SheerID, we’ve also seen some less industrious individuals lie and […]

Like the military community, teachers and faculty must operate in accordance to guidelines when it comes to social media. These guidelines are often provided by schools or school districts, although in some cases, there are state mandates prohibiting teachers from interacting inappropriately with students through social media. In their personal lives, many teachers join social […]

If you’re trying to reach a niche audience like service members, educators, or college students with news about your company’s protected offers or special messaging, social media is a great option. It is cheap, it’s quick and easy to test, and it’s effective- if you know where to go to reach your intended audience. It’s ...

Every year millions of couples get married and go through the process of planning a wedding ceremony. Although it can be a stressful process, there are some fun planning activities that most couples participate in, one of them being creating a gift registry.  Gift registries are great, not only do you get to use a […]

Valentine’s Day… the one set day a year that we get to show appreciation to the people we love. While some might just say “I love you,” others go all out buying chocolate, teddy bears, flowers, jewelry and other extravagant gifts. Because of this, Valentine’s Day has become a huge retail holiday. Believe it, or ...