Why Brands Should Prioritize Omnichannel Marketing

Brands need to prioritize omnichannel marketing.
An earlier version of this piece appeared as a Retail Customer Experience post. Today, customers expect to be able to interact with brands through a variety of channels, whether they be an online marketplace, mobile app, or physical in-store location. Consider these statistics: 65% of consumers expect brands to offer the same level of customer ...
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Convert Holiday Shoppers to Year-Round Fans

Retain holiday shoppers all year round.
The original version of this piece appeared as a Multichannel Merchants post. Holiday sales can offer retailers a major boost—but what happens when the holiday passes and consumers go back to business as usual? How can you persuade shoppers to come back after the Black Friday sale or the Christmas rush? After all, consumers motivated ...
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Gather High-Quality Data, Improve the Customer Experience

Gather zero-party data while also improving the user experience.
The original version of this piece appeared as a Retail Customer Experience post. With increasing demands for stricter data privacy, marketers are tasked with adjusting their data collection practices accordingly. Rather than defaulting to third-party data, brands need to prioritize zero-party data that customers willingly hand over. But how do you convince customers to share ...
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Convert Gen Z Consumers Into Loyal Customers

Win the loyalty of Gen Z consumers.
The original version of this piece appeared as a Forbes post. Marketers face challenges when crafting loyalty programs that cater to Gen Z, a core consumer demographic with distinct values, commercial preferences, and digital habits. The key to attracting and retaining Gen Z lies in respecting their preferences for autonomy, convenience, and authenticity. To achieve ...
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Technology Association of Oregon Announces 2023 Sam Blackman Award Recipient, Jake Weatherly

Jake Weatherly, Chief Executive Officer of SheerID will be honored at a private dinner during the 2023 Individual Awards Ceremony September 26, 2023 at The Benson Hotel. Portland, Ore. – June 21, 2023 – The Technology Association of Oregon (TAO) announced today the selection of Jake Weatherly, Chief Executive Officer of SheerID, the pioneer and […]

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6 Tips for Succeeding with SheerID’s Free Trial

Learn how to get the most out of your free trial with SheerID.
The team over here at SheerID understands that marketers are looking for ways to break into crowded markets and find new customers. Part of my job is to help connect people with our product and I love introducing people to our free trial. Over the past few months, I’ve analyzed thousands of marketers have experienced ...
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Is Invited Personalization the Future of Cookieless Marketing?

Marketers need to adjust their strategies for a cookieless world.
This piece originally appeared as a Digital Commerce 360 piece. Data gathered directly from consumers allows retailers to understand them on a deeper level, including such aspects of their identity as their life stage, the social or workgroups they belong to and their professions. Google’s recent announcement that it won’t allow cookie-based tracking in Chrome ...
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3 Customer Acquisition Strategies for Post-Pandemic Retail

Make sure your retail brand thrives post-pandemic.
This piece originally appeared as a Retail Customer Experience post. COVID has forced consumers online, and that's where they'll stay even after the pandemic is over. More consumers have gravitated in even greater numbers than anticipated to purchase online. According to the U.S. Census Bureau, Americans spent $791.7 billion in 2020 on e-commerce, up 32.4% ...
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Why ASICS and Other DTC Retailers are Turning to Zero-Party Data

Brands like ASICS are using zero-party data to their advantage.
This piece originally appeared as a Retail Touchpoints post. Google’s announcement earlier this year regarding “Topics” — its more privacy-sensitive solution to FLoC, or Federated Learning of Cohorts — shouldn’t be a surprise for any retailer following trends in digital marketing. The company’s move to become more privacy-compliant falls squarely in line with where everything is going. ...
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3 Ways to Leverage Zero-party Data

Make the most of your zero-party data.
This piece originally appeared as a Forbes post. It is now common to tout the importance of collecting zero-party data. This information, which consumers knowingly and proactively provide brands in exchange for value, powers privacy-safe marketing strategies and is generally more accurate than probabilistic, often cobbled-together third-party datasets. But how do brands and retailers that ...
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