Back to Basics–Why Offer a Discount

Continuing our guest blog series, today’s post comes from Marcela De Vivo who is a freelance writer and accomplished online marketing professional in Los Angeles. She has written on everything from health & wellness, marketing, and technology, and currently works with web designers Planet Telex. Marcela reminds us why “discount” is not a four-letter word.  Offering […]

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Surprising stats on teachers

I heart stats. I think I got that from my dad. He’s a banker and was a business major in college. He loves to share that in his entire college career he only got one “A” and that was in his Statistics class. I came across some interesting and bittersweet statistics recently about teachers and […]

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Want a Student Discount? Ask for one.

As the third in our series of guest blog posts by college students, Danielle Schmitt, a student at Lane Community College, talks about why students should unapologetically ask for a student discount.      Broke As a Joke “I’m a broke college student” is a common phrase you hear from a young scholar. We spend loads […]

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Build a Great Body (for Effective Email Marketing)

That carefully crafted subject line you wrote last week is guaranteed to get someone to open your email, but now it’s up to the body of your newsletter to keep them from trashing it. How can you inspire your customers to take action after reading your e-newsletter? I thought you’d never ask. Offer strong content. […]

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Crafting Compelling Email Marketing Subject Lines

So you did your homework from last week, your calendar is all filled in, and the content is bullet proof. Fast forward to January. You’re working on the first actual email in the queue. If you want to know how to get customers to open emails, the secret to success is a great subject line. […]

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What Student Discounts?!?!

Today we’re excited to bring you a post by guest blogger, Michael Nickless. Michael has been kind enough to share his unique perspective on student discounts, as a non-traditional college student at Lane Community College. Michael is not alone, a growing percentage of college students don’t fit the mold of the “typical” 18-22-year-old most people […]

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Why Offer a Student Discount?

We’re glad you asked. 21 million currently enrolled college students have a spending power of $417 billion, that’s billion with a “B.” And they're all looking student discounts. If you offer a student discount, it's easy to reach the college student market. Here are 5 reasons why: 1. Students buy online Remember that $417 Billion spending ...
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Why Should I Offer a Military Discount?

The military community is very open to an exclusive discount message. When you offer a military discount, the impression of your brand even improves with customers who AREN’T in the military. Offering a military discount gives everyone the warm fuzzies and creates a a positive impression of your company among people in and outside of ...
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How To Really Reach College Students

  Marketing to college students should be simple. Every year, over 20 million people attend a university or junior college – many for the first time. That’s millions of prime consumers in the market for everything from new furniture and textbooks to the latest in fashion, tech, media and more. They’re plugged into multiple advertising […]

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Why You Need to Offer a Teacher Discount

Teachers are the perfect target market for brands who want to reach new, loyal customers. Marketing to teachers can be a strategy to gain incremental revenue and market share. Giving special discounts to teachers and faculty as a “thank-you” also presents some great press opportunities, especially during the back-to-school season and Teacher Appreciation week (in […]

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