How to Boost Affiliate Marketing with Gated Offers and FMTC

The role of affiliate marketing in the digital advertising ecosystem is well established, as tens of thousands of merchants rely on affiliate marketing as part of their revenue today.  Recent research projects that the US affiliate marketing spend will increase to $8.2 billion by 2022, up from $5.4 billion in 2017 according to the source. ...
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3 Customer Acquisition Strategies for Post-Pandemic Retail

Sai Koppala, CMO at SheerID, shares strategies to help retailers create a stronger connection with customers. This article originally appeared here. COVID has forced consumers online, and that's where they'll stay even after the pandemic is over. More consumers have gravitated in even greater numbers than anticipated to purchase online. According to the U.S. Census ...
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Is It Back to Normal for Students When They Return to School?

Widespread eligibility for the Covid-19 vaccine has made students hopeful about returning to their campuses this fall, but uncertainty about what the future holds has made schools cautious. Will academic life really be “back to normal”? And, after this unprecedented year, what does that even look like? For marketers, it means having to parse student ...
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Alteryx Promotes Customer Loyalty with Gated Offers for Students and Teachers

Woman at a laptop using software Alteryx provided free to build student and teacher customer loyalty.
Companies everywhere are searching for data-driven solutions to their business challenges, and many of them are using Alteryx software to find them. The trouble is, the workforce has a shortage of skilled data analysts. Alteryx sees this as an opportunity. The company recognized the need to prepare college students to enter these fast-growing careers, and ...
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Why Brands Should Consider The Role Of Identity When It Comes To Customer Loyalty

Tuft & Needle Feature
The pandemic has marketers witnessing consumers adopting new digital behaviors and brands embracing e-commerce on a new level, forcing them to rethink how to earn consumer loyalty. Many brands have struggled with being present during this crisis, but those who continued to lean in and look for new strategies, have not only found success but ...
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What Financial Marketers Can Learn From Retail

The case studies of the future will look back at the pandemic as a time when businesses were forced to adapt to customer needs more swiftly than ever before, and no industry has demonstrated this more nimbly than retail. As shoppers moved online, retailers quickly found ways to give customers a more personalized experience that ...
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How Personalized Offers Can Heal Healthcare Workers—and Your Brand

Last spring, communities around the globe joined together every night to applaud, ring bells, and show appreciation for the hardworking healthcare professionals that were facing the unprecedented crisis of covid-19. Brands joined in, with many social media posts proclaiming solidarity and thanks for frontline workers.  Nearly a year later, those nightly cheers are a distant ...
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The Power of Military Discounts and How to Harness It

By Haley Johnson, Content Marketing Specialist, Refuel Agency Offering customer discounts is a tried-and-true strategy to show appreciation to your customers, drive sales, and improve brand loyalty. We know that customer discounts are an effective marketing strategy. But offering targeted customer discounts to the military community multiplies those benefits, shows appreciation to the military community, ...
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College Marketing Trends from Refuel Agency That Will Win Gen Z Customers in 2021

By Jeff Miller, Head of Teen & College Markets, Refuel Agency 2020 was a year that put brands of all sizes to the test. The world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles, preferences, and shopping habits than when the year began. As we begin 2021, ...
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How to Identify and Acquire the Most Profitable Thin-File Customers

When you look at a mountain it’s impossible to know if there’s gold buried inside. For lenders, the mountain of thin-files—a group of 62 million people in the US alone—holds a potential vein of gold.  Thin-file customers may have little or no credit history, but that doesn’t mean they won’t be great customers. But do ...
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