Student

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Why SheerID Launched the First Worldwide Student Verification Platform

A smiling female student, happy to have her eligibility for a student offer confirmed through SheerID's student verification platform.
Today we hit a major milestone at SheerID, one that I’ve envisioned since we first started the company—giving all college students, everywhere in the world, access to exclusive experiences designed for them by the brands they love. The process is simple yet powerful. The brand creates a gated student offer, our digital student verification platform ...
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SheerID Gives Brands Worldwide Reach to Gen Z Audience with Industry’s First Student Verification Solution Available in 191 Countries

New enhanced fraud protection minimizes discount abuse for brands marketing to students with gated, exclusive offers globally PORTLAND, OR – June 19, 2019 – SheerID, the market leader in digital verification technology for gated, exclusive offers, today launched instant student verification in 191 countries recognized by the United Nations. The industry’s first worldwide student verification ...
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Marketing to Generation Z

Marketing to Gen Z
What is Generation Z? Generation Z is the segment of people born in 1995 or later. They are the largest subgroup in the United States at 26% of the total population, and by 2020 they will account for over one-third of the U.S. population. On top of that, Gen Z has tremendous buying power—an estimated ...
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Grubhub’s Exclusive Student Offer Fuels Repeat Business

An image of Grubhub's gated student offer giving college students $12 off their first delivery order of $15. Gated offers use initial discounts to drive long-term customer loyalty.
When it comes to food delivery services, students are the ideal segment. They’re up late, they don’t cook a lot, and they’re part of a younger generation accustomed to convenience and instant gratification. Discounts are the right way to capture their attention, but brands that want to keep it need a longer-term customer loyalty strategy. ...
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SoundCloud Launches Student Offer to Drive Conversions

An woman appearing in ad for SoundCloud's gated student offer, a new customer acquisition strategy the company is using to gain loyal subscribers.
Student offers are fast becoming the norm in the subscription economy, and for good reason. College students are a perfect customer group for streaming media companies to target, but their disposable income is usually limited. Price can make or break their decision to sign up. That’s the feedback SoundCloud heard in its community forum: for ...
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Marketing to Gen Z as Easy as 1–2–3

A young person surfing the web for gated, exclusive offers.
Exclusive, gated promotions are one of the best ways to market to Gen Z. These offers feel personal and cost-friendly, two things that Gen Z prefers. However, Gen Zers have to verify their eligibility in order to receive their personalized offer. This can give them pause, and sometimes ruin the transaction completely. According to our 2018 Shopper ...
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7 Effective Gen Z Marketing Campaigns

A Gen Z student smiling.
Successful marketers like you know all the tricks to create sweet promotions while taking transaction value and merchandising into account. But with so many deals and discounts coming at consumers, it can be hard to get noticed. Especially by such a digitally scrutinous audience as Gen Z. How can you best reach this rising segment ...
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Why Exclusive Offers Are Ideal for Gen Z Marketing

A Gen Zer surfing on their smartphone for gated, exclusive offers.
How do digital marketers acquire Gen Zers as loyal, lifelong consumers? While targeted promotions have been around forever, Gen Z expects a different type of customization and engagement than previous generations. For example, they look to engage with brands that offer them more personal interaction. In addition, Gen Zers are looking for brands to keep ...
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5 Things You Should Know About Marketing to Gen Z

Gen Z Hero Banner Face
Marketing to Gen Z presents brands with a unique challenge. This generation never grew up with the sweet sound of dial-up kicking in. They've never had to suffer through infomercials, or listen to music and send a text message on two separate devices. But they know the internet better than any generation out there. Gen ...
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Marketing to College Students

College Students
The college student segment in the United States is made up of nearly 20 million people. Marketing to this young, influential group is a powerful way to create lifelong customers. Currently, college students come from the millennial generation or Generation Z, and have had access to the internet for most or all of their lives. ...
Read More · 8 min read
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