Footaction USA

2024 Q1 / Audience All / Blog / Customer Loyalty / Digital Verification / Retail / TOFU / Tony Coray

How Telco Can Retain Low-Income Customers after ACP

Low-cost internet access helps close the digital divide in America — but this spring, the Affordable Connectivity Program (ACP), which supported over 22 million households with discounted internet plans, is coming to an end. According to a survey by Benenson Strategy Group, without these discounted plans, 65% of ACP participants fear losing their job or ...

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Tony Coray

2024 Q1 / Audience All / Blog / Customer Loyalty / Digital Verification / Retail / TOFU / Tony Coray

How to Create an Effective Omnichannel Rewards Strategy

It’s hard to know where retail spending is headed. DeLoitte’s recent State of the US Consumer report says that while consumer economic concern has eased, consumer spending intentions have yet to return to 2022 levels. One thing is for certain, though: consumers want a satisfying omnichannel experience. According to a study by Retail Dive, 65% ...

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Tony Coray

Brands need to prioritize omnichannel marketing.

2023 Q2 / Audience All / Blog / Customer Acquisition / Industry All / Sai Koppala / TOFU

Why Brands Should Prioritize Omnichannel Marketing

An earlier version of this piece appeared as a Retail Customer Experience post. Today, customers expect to be able to interact with brands through a variety of channels, whether they be an online marketplace, mobile app, or physical in-store location. Consider these statistics: 65% of consumers expect brands to offer the same level of customer ...

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