Identity Marketing

Nurses deserve our support—now more than ever—and leading brands like AT&T and The North Face are giving them personalized offers to say thank you. Honoring nurses is a smart marketing strategy because it supports people we count on and helps brands acquire new customers. When CheapCaribbean launched its personalized offer to nurses, it had 2x ...

SheerID expands identity marketing platform enabling brands to verify doctors, nurses, and other health workers around the globe to ensure benefits go to intended populations Portland, OR—April 6, 2020—SheerID, the identity marketing platform used by hundreds of leading brands around the world, today announced expanded support for brands to create gated, special offers to support ...

Today marks another leap forward for identity marketing: brands can now create personalized offers for their corporate discount programs around the world. Our new release verifies employment in 191 countries, enabling companies to work directly with their partners’ human resources departments to implement the offers and to own the relationships they form with their new ...

When I was growing up, I remember giving my teachers little gifts (like a pencil holder I made by decorating a soup can!) and handwritten notes expressing my gratitude. This was an annual tradition my mother instilled in me during National Teacher Appreciation Week. She wanted me to recognize how important our teachers were and ...

A message from Jake Weatherly, CEO of SheerID As I reflect on the end of 2019 (it’s hard to believe it’s here!), I wanted to take a moment to thank all of the valued customers, employees, and investors that make SheerID great.  Earlier in the year, my wife, three boys, and I moved to our ...

Substantial minority investment from CVC Growth Partners allows SheerID to expand platform across multiple geographies; builds on growth momentum   Portland, Ore. — Nov 13, 2019 — SheerID, the industry leader in the burgeoning identity marketing space, today announced the close of a $64 million equity round led by CVC Growth Partners (“CVC Growth”). CVC ...

Company also named in the top 10 of Outside Magazine’s “50 Best Places to Work” Portland, Ore., Nov. 7, 2019 — SheerID, the leading identity marketing solution, today announced it ranked No. 243 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North ...

Portland, OR – Nov. 5, 2019 – Veterans Day is only days away, and brands across the country are teaming up with SheerID to support service members and their families with exclusive offers that are only available to the military. According to a recent survey by SheerID and Military Times, 66% of the military community ...

Every brand wants greater customer loyalty, and many have built rewards programs with that goal in mind. Most rewards programs offer a monetary incentive—loyalty points that add up to a discount or a gift card. But what if that isn’t your brand’s thing? No sweat—here are four ways that you can create customer loyalty that ...

Traditional marketing tactics, like universal discounts and segmentation, aren’t working like they used to. This fact is particularly apparent in the hospitality industry, where consumers show more loyalty to price than they do to brands, and where universal discounts have completely taken over. Brands like Expedia are trying a new approach: personalized offers. Expedia's personalized ...