The military market is especially receptive to an exclusive discount message. In addition, when you offer a military discount, the impression of your brand improves even for people who AREN’T military. You create a positive impression and buzz among people in and outside of the military. That’s why companies like Costco and the PGA TOUR use SheerID to offer exclusive special offers to the military community.
The military market (active duty, reservists, retired, and employees) equals over 8.2 million consumers.
Military veterans and spouses equal over 30 million consumers with the purchasing power of over $1 trillion annually.
Your great products plus the SheerID platform equals a super targeted, military discount strategy.
Military families are a unique consumer group. Compared to the national average, military families:
Have 35% higher income
Have 3x more vacation
Move 2x as often to a new address
Travel over 5x as often
And a bonus stat:
Over $700 million is spent annually on apparel just by discharged military personnel–they retire their uniform.
94% of present and past military personnel state that they notice when companies are “military-friendly” and have a positive impression of those companies.
The military market votes with their dollar. Offering an exclusive military discount gives them the recognition they deserve and gives your company a solid loyal customer base.
SheerID’s solution requires no integration, is completely customizable, and the price fits in to any marketing budget.
Call us to receive a free demo and price quote. Let us partner with you to reach your target market and protect your offer.
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