Customer Acquisition

Customer acquisition is a primary focus of any marketing department, but acquiring new customers can be expensive, and it can be difficult to tell which approaches work and which don’t. The cost of customer acquisition is a key metric to weigh against the lifetime value gained from each customer.

Today, brands are turning to customer acquisition strategies like customer loyalty programs or gated, exclusive offers. Creating a gated offer program is a reliable way to bring new customers into your brand. In a recent survey we conducted with Kelton Global , 94% of Americans said they would take advantage of an exclusive offer not available to the general public. 

SheerID’s Digital Verification Platform ensures that your exclusive offers are secure, and that the process for verifying customers’ eligibility is quick and easy, which improves long-term customer acquisition.

Learn more about customer acquisition in our report on The State of Customer Acquisition.The report is based on a survey of 150 leaders in customer acquisition across five different consumer-facing industries. It provides insight into the challenges digital marketers face in a noisy marketplace and the customer acquisition strategies they’re using to meet them.

Posts

How to Grow Your Business by Caring for Customers

A female teacher calling on a young student in her classroom.
The coronavirus has unraveled everyone’s world, but marketers carry additional stress. Many are wondering how to engage their customers during this crisis, and how their brands can be part of the solution in an authentic and meaningful way.  The answer is to provide personalized offers to those that have been hardest hit. Our recent survey ...
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AT&T Delivers Good News: 3 Months of Free Service for Nurses and Doctors

Doctors and Nurses Featured Image
Healthcare workers are on the front lines of the pandemic, and people all over the world are applauding their heroic efforts. Now leading brands are stepping in to show their support, too.  AT&T announced on Sunday that it was offering nurses and doctors three free months of wireless service through its FirstNet—a network that provides ...
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5 Steps to Ensure the Success of Your Personalized Offer

Delivering personalized offers is a smart move for brands. But they often don’t see their programs deliver big results, usually for one of two reasons. Their fear of discount abuse keeps them from promoting the offer broadly, or they use manual verification to confirm eligibility, which wastes valuable time and resources and doesn’t scale.  Targus, ...
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New Research: What Consumers Hardest Hit by the Pandemic Want from Brands

A worried and exhausted firefighter sits on the edge of his fire truck.
The coronavirus has turned the world upside down, and everyone is struggling to adapt. As we face the fallout and search for ways to survive, what role do brands play in helping us, and what do we expect from them?  And if you belong to a group that has been directly impacted by the pandemic, ...
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How You Can Stand Up for Medical Workers with Personalized Offers

A worried nursing looking a clip while she sits in a hallway with other nurses and doctors.
The coronavirus has slammed us. Infections are rising, wealth is disappearing, and people are losing their jobs. Everyone is reeling, but medical workers have been hit the hardest. They’re struggling with the same losses we are, while trying to care for the sick, develop a vaccine, and find a cure. We owe them our support, ...
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How To Triple Engagement with Your Affiliate Marketing Program

A woman on a street at night, smiling at her cell phone after receiving a personalized offer through an affiliate marketing program.
From shoes to stereos to sweet travel deals, you can promote anything using affiliate publishers. And if you do use affiliates, you’re in good company.  More than four in five brands use affiliate marketing, and affiliates drive 16% of all online orders. By leveraging affiliate channels, marketers can share personalized offers with numerous consumer communities, ...
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How to Engage and Support Customers in Uncertain Times

A concerned woman rests her head on her hands while she looks at her phone.
The coronavirus pandemic is dramatically impacting every facet of our lives. We’re worried about what it means for ourselves, our loved ones, and our communities. After talking with many of our customers, I’ve seen that marketers are carrying the added stress of keeping their programs performing when people are: Staying home—not shopping in stores, not ...
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Top 3 Personalized Promotions for Teachers

A female teacher uses a game she purchased with a personalized promotion to instruct a young girl.
If you’re not marketing to teachers with a personalized promotion, you should be. Research by Agile revealed that teachers: Love personalized promotions. Ninety-five percent of teachers would take advantage of one.  Promote brands that reward them. Seventy-one percent of teachers who receive a personalized offer would tell a colleague about it. Want personalized promotions on ...
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How Engaging a Community Can Drive Customer Acquisition

A woman working with two young students in an ad representing Headspace's customer acquisition strategy for teachers.
Headspace is an online company specializing in meditation, and it has a clear mission: to improve the health and happiness of the world. That’s a tall order, even for a company that already has subscribers in 190 countries and has been using traditional customer acquisition strategies to successfully engage them.  To fulfill this mission, Headspace ...
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5 Reasons to Target First Responders with Personalized Promotions

An example of Tuft&Needle's personalized promotion to the military and first responders: a picture of a man and dog on a bed, with copy that reads, "Real heroes deserve real savings. We are proud to offer a 15% discount to our military and first responders.
Personalized promotions can be a highly effective way to acquire new customers, but personalized emails aren’t enough. Shoppers want brands to truly support them and their communities. Nearly two-thirds of consumers prefer to buy from companies that reflect their own values and beliefs. Brands have been using cause marketing to demonstrate this kind of alignment ...
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