Customer Acquisition
Customer acquisition is a primary focus of any marketing department, but acquiring new customers can be expensive, and it can be difficult to tell which approaches work and which don’t. The cost of customer acquisition is a key metric to weigh against the lifetime value gained from each customer.
Today, brands are turning to customer acquisition strategies like customer loyalty programs or gated, exclusive offers. Creating a gated offer program is a reliable way to bring new customers into your brand. In a recent survey we conducted with Kelton Global , 94% of Americans said they would take advantage of an exclusive offer not available to the general public.
SheerID’s Digital Verification Platform ensures that your exclusive offers are secure, and that the process for verifying customers’ eligibility is quick and easy, which improves long-term customer acquisition.
Learn more about customer acquisition in our report on The State of Customer Acquisition.The report is based on a survey of 150 leaders in customer acquisition across five different consumer-facing industries. It provides insight into the challenges digital marketers face in a noisy marketplace and the customer acquisition strategies they’re using to meet them.
Tony Coray
April 6, 2020 · 4 min read
The coronavirus has slammed us. Infections are rising, wealth is disappearing, and people are losing their jobs. Everyone is reeling, but medical workers have been hit the hardest. They’re struggling with the same losses we are, while trying to care for the sick, develop a vaccine, and find a cure. We owe them our support, ...
Erika Tansey
March 26, 2020 · 4 min read
From shoes to stereos to sweet travel deals, you can promote anything using affiliate publishers. And if you do use affiliates, you’re in good company. More than four in five brands use affiliate marketing, and affiliates drive 16% of all online orders. By leveraging affiliate channels, marketers can share personalized offers with numerous consumer communities, ...
Erika Tansey
January 31, 2020 · 5 min read
Affiliate-based marketing is popular, and it’s easy to see why. In exchange for a commission, affiliates promote brand offers. It’s a win-win, right? The answer is “It depends.” When it comes to delivering personalized offers to consumer communities such as students, teachers, healthcare workers, or the military, the affiliate-centric marketplace verification model can be a ...
Tony Coray
January 24, 2020 · 5 min read
Consumers want to be recognized and rewarded by brands they trust. Personalized offers to consumer communities, such as teachers, students, seniors, or the military, deliver this experience but only if the offers are truly exclusive. When a brand doesn’t verify that customers are eligible for an offer, it risks losing money, time, and—most importantly—the regard ...