Customer Acquisition

Customer acquisition is a primary focus of any marketing department, but acquiring new customers can be expensive, and it can be difficult to tell which approaches work and which don’t. The cost of customer acquisition is a key metric to weigh against the lifetime value gained from each customer.

Today, brands are turning to customer acquisition strategies like customer loyalty programs or gated, exclusive offers. Creating a gated offer program is a reliable way to bring new customers into your brand. In a recent survey we conducted with Kelton Global , 94% of Americans said they would take advantage of an exclusive offer not available to the general public.

SheerID’s Digital Verification Platform ensures that your exclusive offers are secure, and that the process for verifying customers’ eligibility is quick and easy, which improves long-term customer acquisition.

Learn more about customer acquisition in our report on The State of Customer Acquisition.The report is based on a survey of 150 leaders in customer acquisition across five different consumer-facing industries. It provides insight into the challenges digital marketers face in a noisy marketplace and the customer acquisition strategies they’re using to meet them.

Posts

Tony Coray March 6, 2020 · 5 min read

How Engaging a Community Can Drive Customer Acquisition

A woman working with two young students in an ad representing Headspace's customer acquisition strategy for teachers.

Headspace is an online company specializing in meditation, and it has a clear mission: to improve the health and happiness of the world. That’s a tall order, even for a company that already has subscribers in 190 countries and has been using traditional customer acquisition strategies to successfully engage them. To fulfill this mission, Headspace ...

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Tony Coray February 3, 2020 · 5 min read

5 Reasons to Target First Responders with Personalized Promotions

An example of Tuft&Needle's personalized promotion to the military and first responders: a picture of a man and dog on a bed, with copy that reads, "Real heroes deserve real savings. We are proud to offer a 15% discount to our military and first responders.

Personalized promotions can be a highly effective way to acquire new customers, but personalized emails aren’t enough. Shoppers want brands to truly support them and their communities. Nearly two-thirds of consumers prefer to buy from companies that reflect their own values and beliefs. Brands have been using cause marketing to demonstrate this kind of alignment ...

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Erika Tansey January 31, 2020 · 5 min read

7 Pitfalls of Marketplace-Based Verification and How to Avoid Them

A female marketer in front of her laptop, frustrated by the limitations of affiliate-based verification.

Affiliate-based marketing is popular, and it’s easy to see why. In exchange for a commission, affiliates promote brand offers. It’s a win-win, right? The answer is “It depends.” When it comes to delivering personalized offers to consumer communities such as students, teachers, healthcare workers, or the military, the affiliate-centric marketplace verification model can be a ...

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Tony Coray January 24, 2020 · 5 min read

Why You Need to Protect a Personalized Offer

A male marketer in front of his laptop, worried about his unprotected personalized offer.

Consumers want to be recognized and rewarded by brands they trust. Personalized offers to consumer communities, such as teachers, students, seniors, or the military, deliver this experience but only if the offers are truly exclusive. When a brand doesn’t verify that customers are eligible for an offer, it risks losing money, time, and—most importantly—the regard ...

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Tony Coray January 15, 2020 · 6 min read

7 Personalized Promotions You Should Run in 2020

A military man in front of a laptop with his son, smiling about the personalized offer he just received.

At a time when customer acquisition costs are rising and consumers are worried about how brands are using their data, savvy marketers are finding a fresh way to deliver personalized promotions: identity marketing. Identity marketing is a privacy-friendly approach to personalization that feels authentic because it recognizes people’s deep sense of belonging to a consumer ...

How to Pick the Right Consumer Community for Your Brand

Marketers looking to up their personalization game have been embracing a new tack: creating personalized offers for consumer communities. The approach is called identity marketing, and it has a secret weapon that traditional segmentation strategies don’t: members of a consumer community are deeply connected. When they hear about a good deal, they spread it through ...

Why Your Segmentation Strategy is Costing You Money

A female marketer in front of her laptop, concerned about the rising cost of her segmentation strategy.

Consumers crave a genuine connection with the companies they shop with. In fact, 91% of consumers report they are more likely to shop with brands that provide relevant offers, which is why marketers provide them. But there’s a problem: using traditional segmentation strategies to deliver personalized marketing is failing. Consumers don’t like the insidious approaches brands ...

SheerID Expands Vision to Balance Personalization and Privacy

A female teacher at a chalkboard, a young woman walking on campus, and a soldier holding the hand of his toddler daughter--all members of a high value consumer tribe brands should target with personalized offers.

A message from Jake Weatherly, CEO of SheerID Today we announced that SheerID received a $64 million minority investment from CVC Growth Partners. It’s a big moment for SheerID and our customers. It’s also a milestone that excites me as the company’s CEO and underscores our inflection point in the industry. Together with our recent ...

4 Ways to Create Customer Loyalty… without Slashing Prices

Every brand wants greater customer loyalty, and many have built rewards programs with that goal in mind. Most rewards programs offer a monetary incentive—loyalty points that add up to a discount or a gift card. But what if that isn’t your brand’s thing? No sweat—here are four ways that you can create customer loyalty that ...

How Marketing to the Military Brought Purple 6x Conversions

A smiling male soldier hugging his daughter, happy they receive a discount from companies that market to the military.

Purple needed a customer acquisition strategy that would help it stand out from the crowd. The company had a revolutionary product—a mattress developed by world-class innovators of comfort technology. But it was also competing with 200 other mattress brands for the attention of consumers. The solution? Marketing to the military with a gated, personalized offer. ...

Customer Acquisition

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