Over the past few years, there has been a major increase in shoppers turning to their smartphones and tablets to complete transactions, especially in 2014. While this trend was extremely popular during the holiday season, it is continuing and carrying over during the back-to-school shopping season. It is estimated that this year consumers will spend $72.5 billion on back-to-school items in the United States. Since back-to-school shopping has turned into a huge opportunity for stores to reach consumers, here’s what you need to know about the role of mobile in back-to-school shopping.
With the ease of online shopping, customers are starting to prefer shopping from the comfort of their own home, rather than physically going to the store. Here are the top reasons consumers prefer to shop online rather than in brick and mortar stores:
- Better prices
- Quicker shopping
- Avoiding crowds