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Jul 31, 2015

Servicemembers’ concerns about data privacy and security

Cloud Solutions - Creative CommonsThis summer we surveyed 737 active servicemembers, veterans, retirees, and military family members on their online shopping behaviors, with the help of our friends at Military Discounts Central and Army Wives 101.

We discovered that 98% of military respondents are not comfortable disclosing their social security number in order to get a military discount. SheerID’s survey also shows that 66% of military affiliated consumers would not agree to have the information they provided shared with partner sites.

Comparing our data to a survey performed by the Identity Theft Resource Center in January of this year, it appears that military personnel and family members are more careful with their private information than the average online shopper. While 14% of civilian shoppers would give out their Social Security number, only 2% of military respondents would give a retailer their SS#. Similarly, although nearly half of servicemembers and military family members polled will provide retailers with their birthdays, they are 26% less likely to give out that information than other online shoppers.

It’s no wonder that military personnel are cautious about sharing their personally identifiable information. According to the Federal Trade Commission’s 2015 report, service members experience identity theft twice as often as the average consumer. I’d be extra careful too!
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Jul 28, 2015

Top 5 Sports Sponsorships


It is no secret that sports are a huge part of today’s culture. There are millions of fans around the United States who dedicate time every week to watch, or even attend sporting events. During the 2014-2015 season, the combination of the Super Bowl, NCAA Football National Championship, and the FIFA World Cup Championship brought in:

• Attendees: 230,715
• Viewers: 162,300,000

With numbers like this, sporting events create an enormous opportunity to reach consumers, but with limited sponsorship and marketing opportunities available, marketers are competing just as hard as the athletes, vying to win placement at these events. In order to win sponsorship roles, marketers are being challenged to become even more creative with their sponsorship campaigns. Here are my top 5 favorite sports sponsorships of 2014:

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Jul 23, 2015

2015 Teacher Spending Survey

Infogrpahic_Teacher_2015Last year, SheerID and Agile Education Marketing teamed up to conduct a survey of K-12 teachers to find out more about teacher spending habits. The results were so interesting, that we surveyed over 500 teachers again this year, and now we all get to geek out over the results.

According to the Center on Budget and Policy Priorities, at least thirty states in the U.S. provided less per-pupil funding for K-12 students during the 2014-2015 school year than they did before the recession hit. About 46% of total educational spending comes from state funds. The teachers we surveyed were experiencing the aftershocks of budget cuts as more of the money spent on their classrooms came from their own pockets instead of their schools or districts.

  • The average amount of their own money that teachers spent was $490
  • The average amount teachers received from their school to spend on classrooms was $300
  • The average amount teachers received from school districts was $247

Although education budgets fluctuate from state to state and district to district, teachers’ average spending for classroom supplies has stayed steady for the past two years- right around $500.

Businesses like T-Mobile, Costco, Newegg, and many others– are offering teachers exclusive discounts to help our educators save money, and teachers are thankful for their help. The overwhelming majority feels valued by brands that offer teacher discounts and academic pricing, and they are more likely to shop in those stores.
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Jul 16, 2015

Highlights from the NRF’s Back to School Survey

Here at SheerID, we love learning about 4847691014_a9e36486c4_zconsumers shopping habits. It’s fascinating to see what consumers want, how much they are spending, what items are popular, and one of our favorites, flavor trends consumers are loving.

Even though it seems like summer just started, it’s officially back-to-school season and we’re having fun watching all the trends with retailers marketing campaigns and what consumers are planning to buy. The NRF recently did a survey with 6,500 consumers and asked what their plans are for the 2015 back-to-school shopping, both for K-12 and college, so we wanted to share some of the highlights.

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Jul 10, 2015

2015 back-to-school shopping predictions

What's in my bag 15 Feb 2014 - Timbuk2 custom XS - all woolBelieve it or not, it’s already time to start talking about back-to-school. It may seem a little early for back-to-school shopping, but according to a new Consumer Pulse survey from Rubicon Project, 23% of K-12 parents have already started stocking up on school supplies and plan to continue to do so throughout the summer. Texas, Florida, Arkansas, Oklahoma, South Carolina, Tennessee and other states have already announced the dates of their back-to-school tax-free shopping days.

This year’s consumer spending forecast is looking rosy for retailers as 56% of the 1,000 parents surveyed by the Rubicon Project in June 2015 planned to spend more money per student on back-to-school shopping than they did in 2014. Like last year, the parents of college students plan to spend more than parents with children in elementary or high school; this year they plan to spend an average of $1,124 per college student compared to $873 per K-12 student. The study also found that although 75% of college students have a paying job, 72% of college parents will foot the bill for back-to-school purchases.

Top retailers are aware that college students and their parents represent a unique marketing opportunity, and many launch targeted back-to-campus events and campaigns aimed to reach college students, especially incoming freshman. Newegg, T-Mobile, and Best Buy recently announced exclusive pricing for college students.

Discounts and sales are a crucial element of retail success this back-to-school season. Rubicon Project found that almost 2/3 of parents admitted that store sales and promotions are the deciding factor in what, where, and when they buy for back-to-school. A new Staples study conducted by Harris Poll found that price is the #1 consideration for parents of 8-18 year old students, and 82% always look for deals and coupons before they head out to go back-to-school shopping.
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Jun 30, 2015

Customer loyalty within the military market

iraqLoyalty is one of the seven core values that new recruits learn during basic training when they enlist in the Army. All military personnel operate under a code of ethics, having taken an oath to live by values like honor, courage, integrity, and commitment. We all know of service members who have demonstrated incredible loyalty to their comrades, commanders, units, and loved ones.

We were curious about how that loyalty translates to the shopping behaviors of service members and their families in the civilian world. We did a little survey with the help of Army Wife 101 and Military Discounts Central, and we discovered some interesting statistics:

  • 71% are more loyal to companies that offer military-specific discounts
  • 63% will recommend brands that honor military discounts to their friends and family members, even if their loved ones can’t take advantage of the military offer

Compare that to the results of a recent Accenture survey on customer loyalty that found that 28% of consumers are loyal to their brands, and 31% are willing to recommend brands and services to others, and you begin to see why reaching the military community is a growing priority for many businesses. Read More…

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Jun 25, 2015

Jurassic World’s Sponsorship Campaign


You may have heard there’s a new movie out called “Jurassic World.” During its opening weekend earlier this month, it grossed the most in movie history in both the United States and overseas with $208.8 million and $315.6 million. These numbers beat popular movies like Marvel: The Avengers and Harry Potter and the Deathly Hallows Pt. 2. They also absolutely crushed the $125 million that critics estimated it would make.

Typically the only advertising we see for movies are previews in the theater and commercials on TV, so movies can be easily overlooked if you don’t see the ad. Universal wanted to make sure that everyone knew that Jurassic World was coming out so they spent a cool $30 million to make sure this happened.

After hearing how much Universal spent I started paying more attention to the advertisements and promotions. Right away I noticed how many commercials there were. Over 5,304 teasers were aired since November! But the other thing I noticed was that Jurassic World has sponsorships everywhere. Over just a few days, I saw promotions for Jurassic World through putting their logo on other products. Here’s a few examples:

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Jun 19, 2015

Oregon Ethics in Business Award Ceremony


This week the Rotary Club of Portland hosted their annual Oregon Ethics in Business event. We were pleased to attend as a finalist for the Oregon Ethics In Business (OEIB) Award in the Small Business category (less than 100 employees in Oregon). While it would have been nice to bring home a fancy trophy, it truly was an honor to be among the final nine companies recognized by an esteemed panel of judges for our dedication to creating a corporate culture rooted in ethics.

Rotarians believe in asking yourself four questions before you make a decision as an ethical test.

  1. Is it the TRUTH?
  2. Is it FAIR to all concerned?
  4. Will it be BENEFICIAL to all concerned?


These are honorable principles to live by, and at SheerID, we want the answer to all four questions to be yes every time we enter into a partnership with a new client. We’d like to think we’ve been pretty successful so far.

For the awards ceremony, MBT Marketing made an amazing video about SheerID. We didn’t get to see it before the event, and it was amazing to see how all the photos and footage came to life on the screen to tell our story.

Congratulations to Schommer & Sons, Chris King Precision Components, and Raphael House on their awards and on making ethics a priority at your companies!

Jun 10, 2015

No .edu is required for Tidal’s student discount

We were excited last week when news stories emerged about Tidal’s student discount. There was only one problem, Tidal is one of our newest clients, and because of a mix up, the press release said that students had to use a .edu email address to get the offer.

As we’ve reported before, 32% of college students don’t have a .edu email address, and 68% of alumni keep their .edu’s for 5 years. That’s why Tidal teamed up with us in the first place- to make sure that ALL college students and only college students can get their 50% student discount.

As soon as it was announced that Tidal’s student discount was available to anyone with a .edu, people who aren’t currently enrolled in college instantly started trying to figure out ways to game the system. Within hours we started to see comments like these pop up on various articles covering the news.

Fortunately, Tidal’s student discount is safe with us, and if you are a current college student, it’s available to you now! Just click here and look for the “student plans” link.

Jun 5, 2015

Build Your Personal Brand After Graduation


It’s finally time, after 16+ years of schooling college graduation is here. While you might be using it as an excuse to throw one last little party with your friends, the thought that it is time to grow up and face the real world never really leaves the back of your mind. It is scary to think about not having the comfort of seeing your friends every day in class and around campus, that college hasn’t prepared you enough, that you don’t have any idea what you want to do as a career and even scarier to think about never having an official summer break again. Two years ago I was in this same position and I learned that the best way to face most of the scary aspects of entering the real world, especially getting a job, can be solved by creating your own personal brand, which is a great way to market yourself.

Know your Audience

One of the most important things to pay attention to when looking for a job is the environment of an office and make sure that you respond accordingly. While you may find a job that isn’t as formal as other professional jobs, there will still be certain behaviors that you will need to adapt to in order to transition to the real world. It is also important to pay attention to the environment of a workplace to make sure that it is a good fit for you.

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