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Jun 30, 2015

Customer loyalty within the military market

iraqLoyalty is one of the seven core values that new recruits learn during basic training when they enlist in the Army. All military personnel operate under a code of ethics, having taken an oath to live by values like honor, courage, integrity, and commitment. We all know of service members who have demonstrated incredible loyalty to their comrades, commanders, units, and loved ones.

We were curious about how that loyalty translates to the shopping behaviors of service members and their families in the civilian world. We did a little survey with the help of Army Wife 101 and Military Discounts Central, and we discovered some interesting statistics:

  • 71% are more loyal to companies that offer military-specific discounts
  • 63% will recommend brands that honor military discounts to their friends and family members, even if their loved ones can’t take advantage of the military offer

Compare that to the results of a recent Accenture survey on customer loyalty that found that 28% of consumers are loyal to their brands, and 31% are willing to recommend brands and services to others, and you begin to see why reaching the military community is a growing priority for many businesses. Read More…

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Jun 25, 2015

Jurassic World’s Sponsorship Campaign


You may have heard there’s a new movie out called “Jurassic World.” During its opening weekend earlier this month, it grossed the most in movie history in both the United States and overseas with $208.8 million and $315.6 million. These numbers beat popular movies like Marvel: The Avengers and Harry Potter and the Deathly Hallows Pt. 2. They also absolutely crushed the $125 million that critics estimated it would make.

Typically the only advertising we see for movies are previews in the theater and commercials on TV, so movies can be easily overlooked if you don’t see the ad. Universal wanted to make sure that everyone knew that Jurassic World was coming out so they spent a cool $30 million to make sure this happened.

After hearing how much Universal spent I started paying more attention to the advertisements and promotions. Right away I noticed how many commercials there were. Over 5,304 teasers were aired since November! But the other thing I noticed was that Jurassic World has sponsorships everywhere. Over just a few days, I saw promotions for Jurassic World through putting their logo on other products. Here’s a few examples:

Read More…

Jun 19, 2015

Oregon Ethics in Business Award Ceremony


This week the Rotary Club of Portland hosted their annual Oregon Ethics in Business event. We were pleased to attend as a finalist for the Oregon Ethics In Business (OEIB) Award in the Small Business category (less than 100 employees in Oregon). While it would have been nice to bring home a fancy trophy, it truly was an honor to be among the final nine companies recognized by an esteemed panel of judges for our dedication to creating a corporate culture rooted in ethics.

Rotarians believe in asking yourself four questions before you make a decision as an ethical test.

  1. Is it the TRUTH?
  2. Is it FAIR to all concerned?
  4. Will it be BENEFICIAL to all concerned?


These are honorable principles to live by, and at SheerID, we want the answer to all four questions to be yes every time we enter into a partnership with a new client. We’d like to think we’ve been pretty successful so far.

For the awards ceremony, MBT Marketing made an amazing video about SheerID. We didn’t get to see it before the event, and it was amazing to see how all the photos and footage came to life on the screen to tell our story.

Congratulations to Schommer & Sons, Chris King Precision Components, and Raphael House on their awards and on making ethics a priority at your companies!

Jun 10, 2015

No .edu is required for Tidal’s student discount

We were excited last week when news stories emerged about Tidal’s student discount. There was only one problem, Tidal is one of our newest clients, and because of a mix up, the press release said that students had to use a .edu email address to get the offer.

As we’ve reported before, 32% of college students don’t have a .edu email address, and 68% of alumni keep their .edu’s for 5 years. That’s why Tidal teamed up with us in the first place- to make sure that ALL college students and only college students can get their 50% student discount.

As soon as it was announced that Tidal’s student discount was available to anyone with a .edu, people who aren’t currently enrolled in college instantly started trying to figure out ways to game the system. Within hours we started to see comments like these pop up on various articles covering the news.

Fortunately, Tidal’s student discount is safe with us, and if you are a current college student, it’s available to you now! Just click here and look for the “student plans” link.

Jun 5, 2015

Build Your Personal Brand After Graduation


It’s finally time, after 16+ years of schooling college graduation is here. While you might be using it as an excuse to throw one last little party with your friends, the thought that it is time to grow up and face the real world never really leaves the back of your mind. It is scary to think about not having the comfort of seeing your friends every day in class and around campus, that college hasn’t prepared you enough, that you don’t have any idea what you want to do as a career and even scarier to think about never having an official summer break again. Two years ago I was in this same position and I learned that the best way to face most of the scary aspects of entering the real world, especially getting a job, can be solved by creating your own personal brand, which is a great way to market yourself.

Know your Audience

One of the most important things to pay attention to when looking for a job is the environment of an office and make sure that you respond accordingly. While you may find a job that isn’t as formal as other professional jobs, there will still be certain behaviors that you will need to adapt to in order to transition to the real world. It is also important to pay attention to the environment of a workplace to make sure that it is a good fit for you.

Read More…

May 28, 2015

A message for graduates

gradTo all the recent college grads out there, we apologize. Using an old college ID to continue getting student discounts was a good trick, but it won’t work anymore at Spotify or Winter Park Resort because they use our student verification now. We’re sorry. Sort of. Hey, if you become a teacher, at least you can still get discounts at T-Mobile, Karen Kane, and ThinkEDU…

To all the high school graduates, we want to extend a warm welcome to the wonderful world of student discounts. Please note that we said high school graduates. Even though you may have been accepted to U of O, you’re not technically a Duck yet, and you’re not eligible for college discounts until you’ve got that high school degree in your paws.

The world of student discounts can be a confusing place. Sometimes, you can just tell the cashier that you’re a student, and the discount is yours. Other companies are going to make you submit your .edu email address so they can send you a secret link or code, and then you’ll have to check that account and jump through a few hoops before you can complete your purchase. That really sucks if you are a student but don’t have a .edu. Some will only give you a discount in person, not online, which is tricky when you don’t have a car, and you’re not old enough to rent one, and the nearest brick and mortar store is 200 miles away. You must be pretty smart, we’re sure you’ll figure something out.
Read More…

May 19, 2015

Memorial Day Discounts

Happy_memorial_day_2015In the United States, the last Monday in May is a day of remembrance for fallen heroes who made the ultimate sacrifice to protect our freedoms. Americans typically observe this somber holiday by firing up the BBQ, heading outdoors for the first camping trip of the season, or going shopping.

At SheerID, we frequently work with retailers who want to get into the spirit of Memorial Day by launching new exclusive military discounts this week. Only verified active duty, veterans, retirees, or military spouses can take advantage of these special offers.


  • is offering military members a chance to win a $1,000 giveaway from May 18th -22nd, 2015. The winner will be announced on Memorial Day. Verified military personnel will also receive $20 off an order of $300 or more all summer.
  • Military Tee Times provides all members of the United States exclusive savings on tee times at thousands of golf courses in the U.S. and worldwide. All military members, including active duty, National Guard, Reserve, retirees, veterans and dependents qualify for this exclusive military discount. Visit to book tee times.
  • Volusion created Stores and Stripes in order to go beyond bringing members of the Armed Forces into the workforce by giving them and their spouses their very own online store for one full year for only a $1 donation with the proceeds going to Operation Homefront. Get started at
  • Harriet Carter Gifts, Distinctive Gifts Since 1958, hopes you’ll enjoy affordable products and gifts that make life easier and more enjoyable around the home as well as support personal well-being. They are proud to offer the Military community 10% off their purchases. Visit for a unique promotion code and all the details.
  • American Century Championship, the No.1 celebrity sporting event, is giving complimentary tickets to their event on on Tuesday, July 14th – Sunday, July 19th 2015 at Edgewood-Tahoe Golf Course in Lake Tahoe, NV. Active Duty, Reservists, National Guard, Military Retirees, and Veterans receive 1 complimentary ticket and 1 complimentary guest ticket for each day of the American Century Championship. Tickets are available now, get more information at .
  • wants the military community to be able to send the thoughtful gift of flowers anytime at an affordable price. Active duty, military families, retirees, reservists, and the National Guard are eligible to receive a single-use coupon code, good for a special discount off their next purchase. Claim this special military discount from at .
  • Birdies for the Brave’s military appreciation program has been warmly received by the military community. This year, they are currently offering free admission and discounted admission for active duty, veterans, and retirees to fourteen golf tournaments across the country over the summer. Find a list of the tournaments and download a voucher at
  • Grizzly Industrial is offering an extra 5% off purchases during their Summer Sale to honor all members of the U.S. Armed Forces this Memorial Day. Single use coupon codes will be valid from May 25-June 5, 2015 on in-store, online and phone purchases. Visit on May 25th to receive a unique coupon code.
  • Connect Your Home  When ordering your new DISH Network service get 50% off the best package PLUS a $100 Prepaid Visa Card. Order today while this exclusive offer lasts, and get it only with Connect Your Home. Visit to claim this special military discount.

Many of the companies that SheerID partners with offer military discounts year round. Check out these great deals too.

Read More…

May 14, 2015

The secrets behind video marketing

In 1979, video killed the radio star. 36 years later, video is still a game changer, but instead of debating the merits of BETA vs. VHS, now we’re deliberating between Instagram videos and Vine. Indeed, in some circles, experts have predicted that 2015 is the “year of video marketing”.

Why the increased interest in video?

• Every day, 100 million internet users watch at least one video online
• 90% of online shoppers report that product videos help them make purchasing decisions
• Visitors to e-commerce stores are 64% more likely to buy after watching a video.
• Video views are increasing. Cisco predicts that by 2017, 69% of consumer internet traffic will be to videos.

Video content can now be shared in a number of ways beyond just YouTube and embeds on your website. Pinterest, Twitter, Instagram, Vine, Snapchat, and Facebook all support video content now. So what does a marketer need to know before they begin shooting their new video marketing campaign?
Read More…

May 4, 2015

Teacher Appreciation Week Discounts

In the United States there are over 6.7 million2329135138_9c4bd41bee_o teachers and administrators working hard every day to educate our students. While we are all thankful for all the effort, time, and money they put in to their career as a teacher, we don’t always take the time to say thank you. Luckily, Teacher Appreciation Week is a great way for families and businesses to recognize all the hard work that teachers put in. This year Teacher Appreciation Week is this week, May 4-8. One great way that companies can honor teachers is through offering exclusive teacher discounts on their products and services. Many of our clients wanted to show their appreciation and say thank you through offering exclusive teacher discounts. Check out this great list of discounts and share them with the teachers in your life!


  • Costco: Join Costco as a new member or upgrade an existing membership and receive over $50 in savings if you are a teacher. Claim this exclusive, online-only, special offer for teachers at
  • T-Mobile: T-Mobile is now offering an exclusive teacher discount for college teachers and faculty. This exclusive academic offer gives $48 savings on select smartphones and tablets. To get more information on the T-Mobile teacher discount visit
  • The Tiger Woods Foundation – Quicken Loans National: We’re celebrating our community’s heroes with this special offer. Make time to enjoy lunch and gold at Lake Manassas! Purchase a Teacher’s Appreciation Package to enjoy a special bundle just for you that includes admission and a $10 concession voucher. To claim this special offer visit

Read More…

Apr 30, 2015

Selfies for a Cause

In January we came across an article on9613677505_7995e3e930_z that shared a story about a female veteran who received the following note on her car after parking in a veteran only parking spot at the store. “Maybe [you] can’t read the sign you parked in front of. This space is reserved for those who fought for America….not you. Thanks.” The victim went on to say that she believes that they only assumed she wasn’t a veteran due to the fact that she was female and that she hopes people take into consideration that veterans come in all shapes and sizes.

In fact as of 2011 there was:

  • 203,000 females enlisted as active-duty
  • 2,224,457 female veterans

Women do play a huge part in serving our country as active-duty and veterans, as well as being a military wife. We are aware and extremely thankful for all the sacrifices they make.

Recently in the news many organizations have been running campaigns that are directly in support of military women and have helped bring light on supporting the roles they play. One campaign that we loved was Almay’s, Simply American.

Read More…