You know that old adage “Timing is everything”? Well, that especially true when it comes to marketing. Marketers are constantly trying to pin down that perfect sweet spot for launching marketing campaigns. We run A/B tests to determine the most favorable time to send an email blast. We re-read last year’s press coverage to deduce the right time to start this year’s PR campaign. And there have been dozens of articles written about the best time to post on Facebook or send that carefully crafted tweet.
When you’re trying to reach a specific audience with a targeted marketing campaign, timing can be even more critical. Sending out that press release or launching a new exclusive discount at just the right time can increase your reach by up to 51%, according to our own marketing team’s tests.
So when is the right time to reach a targeted audience? Well, it depends who you’re trying to reach. We work with a lot of clients who are interested in reaching niche audiences with messaging about new discounts. Using the Google Trends tool, it’s easy to see why. Interest in specific types of discounts has been on the rise: