I have to admit I found it disconcerting this week when I saw Christmas lights and decorations on the shelves next to Halloween candy, costumes, and discounted school supplies at the store yesterday, but Fred Meyer isn’t the only company getting into the holiday spirit early this year. 18% of retailers surveyed by Hay Group said they’re busting out their holiday promotions this month, and over half are planning to begin holiday campaigns before Halloween this year. Last year 65% of businesses waited until after trick-or-treating before gearing up for the holidays, but just like we’ve seen with the back-to-school season, the holiday season is starting earlier and earlier each year.
I haven’t even had my first soy pumpkin latte of the season yet, but Veterans Day, Black Friday, Cyber Monday, Christmas and Hanukkah will be here before you know it, and retailers plan to be prepared. Many have invested in technology to improve their omnichannel and mobile customer experiences. 47% have omnichannel strategies in place for the upcoming holiday season (compared to just 14% last year), and 71% will use mobile platforms to drive holiday sales.
If your company needs to up your omnichannel game this year, it’s not too late. Here are a few ideas: