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May 19, 2015

Memorial Day Discounts

Happy_memorial_day_2015In the United States, the last Monday in May is a day of remembrance for fallen heroes who made the ultimate sacrifice to protect our freedoms. Americans typically observe this somber holiday by firing up the BBQ, heading outdoors for the first camping trip of the season, or going shopping.

At SheerID, we frequently work with retailers who want to get into the spirit of Memorial Day by launching new exclusive military discounts this week. Only verified active duty, veterans, retirees, or military spouses can take advantage of these special offers.


  • is offering military members a chance to win a $1,000 giveaway from May 18th -22nd, 2015. The winner will be announced on Memorial Day. Verified military personnel will also receive $20 off an order of $300 or more all summer.
  • Military Tee Times provides all members of the United States exclusive savings on tee times at thousands of golf courses in the U.S. and worldwide. All military members, including active duty, National Guard, Reserve, retirees, veterans and dependents qualify for this exclusive military discount. Visit to book tee times.
  • Volusion created Stores and Stripes in order to go beyond bringing members of the Armed Forces into the workforce by giving them and their spouses their very own online store for one full year for only a $1 donation with the proceeds going to Operation Homefront. Get started at
  • Harriet Carter Gifts, Distinctive Gifts Since 1958, hopes you’ll enjoy affordable products and gifts that make life easier and more enjoyable around the home as well as support personal well-being. They are proud to offer the Military community 10% off their purchases. Visit for a unique promotion code and all the details.
  • American Century Championship, the No.1 celebrity sporting event, is giving complimentary tickets to their event on on Tuesday, July 14th – Sunday, July 19th 2015 at Edgewood-Tahoe Golf Course in Lake Tahoe, NV. Active Duty, Reservists, National Guard, Military Retirees, and Veterans receive 1 complimentary ticket and 1 complimentary guest ticket for each day of the American Century Championship. Tickets are available now, get more information at .
  • wants the military community to be able to send the thoughtful gift of flowers anytime at an affordable price. Active duty, military families, retirees, reservists, and the National Guard are eligible to receive a single-use coupon code, good for a special discount off their next purchase. Claim this special military discount from at .
  • Birdies for the Brave’s military appreciation program has been warmly received by the military community. This year, they are currently offering free admission and discounted admission for active duty, veterans, and retirees to fourteen golf tournaments across the country over the summer. Find a list of the tournaments and download a voucher at
  • Grizzly Industrial is offering an extra 5% off purchases during their Summer Sale to honor all members of the U.S. Armed Forces this Memorial Day. Single use coupon codes will be valid from May 25-June 5, 2015 on in-store, online and phone purchases. Visit on May 25th to receive a unique coupon code.
  • Connect Your Home  When ordering your new DISH Network service get 50% off the best package PLUS a $100 Prepaid Visa Card. Order today while this exclusive offer lasts, and get it only with Connect Your Home. Visit to claim this special military discount.

Many of the companies that SheerID partners with offer military discounts year round. Check out these great deals too.

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May 14, 2015

The secrets behind video marketing

In 1979, video killed the radio star. 36 years later, video is still a game changer, but instead of debating the merits of BETA vs. VHS, now we’re deliberating between Instagram videos and Vine. Indeed, in some circles, experts have predicted that 2015 is the “year of video marketing”.

Why the increased interest in video?

• Every day, 100 million internet users watch at least one video online
• 90% of online shoppers report that product videos help them make purchasing decisions
• Visitors to e-commerce stores are 64% more likely to buy after watching a video.
• Video views are increasing. Cisco predicts that by 2017, 69% of consumer internet traffic will be to videos.

Video content can now be shared in a number of ways beyond just YouTube and embeds on your website. Pinterest, Twitter, Instagram, Vine, Snapchat, and Facebook all support video content now. So what does a marketer need to know before they begin shooting their new video marketing campaign?
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May 4, 2015

Teacher Appreciation Week Discounts

In the United States there are over 6.7 million2329135138_9c4bd41bee_o teachers and administrators working hard every day to educate our students. While we are all thankful for all the effort, time, and money they put in to their career as a teacher, we don’t always take the time to say thank you. Luckily, Teacher Appreciation Week is a great way for families and businesses to recognize all the hard work that teachers put in. This year Teacher Appreciation Week is this week, May 4-8. One great way that companies can honor teachers is through offering exclusive teacher discounts on their products and services. Many of our clients wanted to show their appreciation and say thank you through offering exclusive teacher discounts. Check out this great list of discounts and share them with the teachers in your life!


  • Costco: Join Costco as a new member or upgrade an existing membership and receive over $50 in savings if you are a teacher. Claim this exclusive, online-only, special offer for teachers at
  • T-Mobile: T-Mobile is now offering an exclusive teacher discount for college teachers and faculty. This exclusive academic offer gives $48 savings on select smartphones and tablets. To get more information on the T-Mobile teacher discount visit
  • The Tiger Woods Foundation – Quicken Loans National: We’re celebrating our community’s heroes with this special offer. Make time to enjoy lunch and gold at Lake Manassas! Purchase a Teacher’s Appreciation Package to enjoy a special bundle just for you that includes admission and a $10 concession voucher. To claim this special offer visit

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Apr 30, 2015

Selfies for a Cause

In January we came across an article on9613677505_7995e3e930_z that shared a story about a female veteran who received the following note on her car after parking in a veteran only parking spot at the store. “Maybe [you] can’t read the sign you parked in front of. This space is reserved for those who fought for America….not you. Thanks.” The victim went on to say that she believes that they only assumed she wasn’t a veteran due to the fact that she was female and that she hopes people take into consideration that veterans come in all shapes and sizes.

In fact as of 2011 there was:

  • 203,000 females enlisted as active-duty
  • 2,224,457 female veterans

Women do play a huge part in serving our country as active-duty and veterans, as well as being a military wife. We are aware and extremely thankful for all the sacrifices they make.

Recently in the news many organizations have been running campaigns that are directly in support of military women and have helped bring light on supporting the roles they play. One campaign that we loved was Almay’s, Simply American.

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Apr 28, 2015

Teacher Appreciation Is Next Week!

Teacher Appreciation Week is next week, May 4th-8th, so we wanted to give you a preview of all the great deals our clients are offering exclusively for teachers.

  • Costco: Join Costco as a new member or upgrade an existing membership and receive over $50 in savings if you are a teacher. Claim this exclusive, online-only, special offer for teachers at
  • T-Mobile: T-Mobile is now offering an exclusive teacher discount for college teachers and faculty. This exclusive academic offer gives $48 savings on select smartphones and tablets. To get more information on the T-Mobile teacher discount visit
  • The Tiger Woods Foundation – Quicken Loans National: We’re celebrating our community’s heroes with this special offer. Make time to enjoy lunch and gold at Lake Manassas! Purchase a Teacher’s Appreciation Package to enjoy a special bundle just for you that includes admission and a $10 concession voucher. To claim this special offer visit
  • The Tiger Woods Foundation – Deutsche Bank: We’re celebrating New England community heroes with this special offer. Enjoy lunch and golf at TPC Boston! Purchase a Teachers Appreciation package to enjoy a special bundle just for you that includes admission and $10 concession voucher. To claim this special offer visit
  • Karen Kane: 20% off women’s apparel for teachers. Verify your credentials at to receive your exclusive Karen Kane academic discount.

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Apr 23, 2015

The Success of Lilly for Target

As you might have heard in the news, Target released their newest designer collaboration with Lilly Pulitzer. With other designer collaborations in the past, Target only provided a limited amountFullSizeRender123 of items and when it ran out, the items were nearly impossible to find unless you’re willing to pay double the price through sites like eBay. With that said, it was no surprise that the adorable Lilly Pulitzer for Target line created Black-Friday like lines and sold out both in-store and online almost instantly. I was sadly among the large group of people that missed out on the sale. While limited quantities did create some backlash for Target through social media, Target clearly has a good tactic going if their designer lines continue to sell out like crazy.

Many designer brands do not want to offer discounts because they worry that rather making customers happy with lower prices, it will actually discount the value of their exclusive brand. High-end stores use price as an indicator of the value of their products and the service their customers will receive. But Target’s collaboration with designers has proven to do the complete opposite and actually boosted sales, here’s why:

  • Limited quantities: Although it is frustrating that not everyone was able to get their hands on some new Lilly Pulitzer dresses, swimsuits and accessories, only providing small quantities drives more demand for the products and does not saturate the market with their products.

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Apr 16, 2015

Instant Delivery, Dash Buttons, and Delivery Drones… Oh My!

It was only a few years ago that we were amazed by the 14212354089_d2ca840dbf_z
fact that we could shop online and have an item brought directly to our door in a week or two. But as the world of e-commerce has continued to evolve, we have seen many changes and improvements to this process, due to the sites we love creating an easier and more positive shopping experience. Some of those changes include free shipping and returns, reserving items online to be picked up in-store, and an easier check out process.

Amazon has always been one of the companies who is constantly delivering a positive customer shopping experience. Some of the favorite features on Amazon are:

  • Easy navigation and search options around the site, allowing users to quickly find and purchase products, as well as sellers being able to quickly process purchases.
  • Content is tailored to each individual user based on customer’s shopping habits
  • Related items show users products they might like based on past purchases, searches and views.
  • Prices are always compared to MRSP, showing consumers that they are getting the lowest prices.
  • Shoppers know ahead of time whether the item they chose comes with Prime shipping or free shipping.
  • Easy subscription orders for items you love.

While these features are great, Amazon has recently been in the news for a few other new features they are currently piloting that could revolutionize the way we shop online.

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Apr 8, 2015

It’s the Month of the Military Child, Purple Up!

It’s officially April. We love that April means spring is here, but we also love that April is the “month of the military child,” and we get to honor all of the military children in the United States.

Month of the Military Child started in 1986, when Secretary of Defense, Casper W. Weinberger, realized that no one was recognizing the sacrifice that military children make by having one or both parents in the military. He thought that military children were inspirational in how they handled hard situations like being separated from family members due to deployment and frequently moving.13130474835_4100f43e88_z

Did you know…

  • There is approximately 2 million military children, ranging in ages from newborn to 18 years old
  • Military families relocate 3 times more often than civilian families on average, every 2-3 years
  • Since 2001, more than 2 million children have had a parent deployed at least once
  • 1/3 of school-age military children show psychosocial behaviors such as being anxious, worry often, and crying more frequently
  • The repeated and extended separations and increased hazards of deployment compound stressors in military children’s lives

In order to honor and reach out to children who are dealing/have dealt with a parent or both parents in the military, many organizations are putting on events for military children to be a part of. Here’s a few examples of the fun events being hosted:

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Apr 1, 2015

A New Kind Of In-Store Experience


Due to the popularity of online shopping, consumers are used to seeing cool new features and technological advances available to use during their online shopping experiences, but unfortunately it is rare that we see new technology brought into the brick and mortar stores. One issue many consumers have with shopping in-stores is their negative experiences in the dressing room. Not only do you have to try on item after item, but you have to look at yourself in a mirror under fluorescent lighting (which unfortunately is not flattering), and then repeatedly leave the room to flag down a sales person to grab different sizes, colors and styles – it’s an exhausting process to say the least. Well, designer Rebecca Minkoff wanted to change this, so she brought in technology and partnered with eBay to create a whole new customer experience and environment for their dressing rooms – the interactive mirror.

Here’s a few of the problems the interactive mirrors help to solve:

  • Ideas for outfits: Walking into a store full of clothing can be overwhelming and even if you think you’ve seen everything, chances are you haven’t. The interactive mirror allows shoppers to effectively look through all the merchandise available in-stores. And rather than adding it to a cart, shoppers “add to dressing room” and once the merchandise is ready in the dressing room the customer will receive a text message to head back to their room.

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Mar 24, 2015

How to use social media to reach niche markets- Part 3- College Students

Getting Down to Business - Nazareth College, Rochester, NYWe’ve talked about a couple of different target markets now, but what about reaching the ever elusive college student? Unlike military families and teachers, college students are more likely to be early adopters when it comes to social media. Knowing this app designers and developers have created tools that are specifically for the college student market like Yik Yak and Blend. 75,000 daily active users had signed up for Blend just three months after launch. On Blend students share their photos, receive snaps from other users, and are rewarded with free gifts from Blend sponsors. Yik Yak allows users to anonymously post messages if they are within 1.5 miles of one of 1,300 college campuses supported by the app. It makes the list of the top 10 apps most downloaded in the United States.

Snapchat, which is also relatively new on the social media scene, is used by 77% of college students on a daily basis. Unlike Yik Yak and Blend, Snapchat is not specifically for college students, which means brands can join the conversation. According to Mashable, 73% of college age Snapchat users would open a Snap from a company they know. Nearly half would open it even if they’d never heard of the brand. Instagram is another photo-based app, and it’s in the top 3 most popular social media apps among college students. In Nov 2013, over half of college students had an Instagram account.
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