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Aug 26, 2015

Our experience at the ACT Tech Lunch


Yesterday the SheerID team and over 250 others in the tech industry had the privilege of attending the ACT Tech Lunch in at the Ford Alumni Center. The ACT | App Association focuses on bringing industry people together with policy makers.The main focus of this meeting was to talk about the booming technology industry in Eugene, what has helped it thrive, and what can be done to continue to create success.

Senator Wyden and Congressman Peter DeFazio kicked off the event by sharing their plans to help the tech community in Eugene to keep growing, and Senator Wyden described the local scene by proclaiming, “The Willamette Valley is supercharged with innovation!”

Many industry leaders spoke at the event as well. They shared information on expanding technology education, giving successful business pitches in the tech industry, stories of failures and successes with tech start-ups, and much more. Cale Bruckner complimented local leadership, pointing out “The city’s been doing a great job of supporting innovation especially in the tech sector.”

Sen Wyden TechLunch

The list of speakers included:

  • Mike Sax, Founder, ACT | The App Association
  • Cale Bruckner, Vice President, Concentric Sky
  • Kiki Prottsman,
  • Morgan Reed, Executive Director, ACT
  • Caroline Cummings, Catalyst Manager, RAIN
  • Pat McCarthy, SVP Marketing, AppNexus
  • Joe Sventek

We even got to hear from our very own CEO, Jake Weatherly, and our CMO, Marci Hansen. Jake had the opportunity to speak on a panel and share what he does to bring balance to work and home life, what has helped to create success with SheerID, and where he thinks the future of technology is headed.
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Aug 19, 2015

Back-to-school discounts aren’t just for teachers and students…



You can officially tell it’s back-to-school season, the mall parking lots are full, and the customers are running to their favorite stores to beat the crazy lines. According to the NRF it is estimated that the families of K-12 students will spend $630.36 on average this year on back-to-school, which adds up to around $24.9 billion total – pretty crazy, right?

Due to the large amount of money parents and students are expected to spend during this season, many retailers try to offer sales and exclusive discounts. We often hear that retailers are offering exclusive student and teacher discounts for the shoppers out there, but it can be easy to forget that military discounts are being offered well. With a large amount of military families being a part of the back-to-school shopping season, taking advantage of the military discounts available is a great way to save some money. Here at SheerID, we have some awesome clients who give great military discounts that can help military parents and students save some money on clothes, supplies, and software . We hope you love these discounts as much as we do!

• Armed Forces Eyewear – 10-30% off sunglasses and prescription glasses
• Buckle – 10% off next purchase
• CCS – 20% off in-store and online purchases
• Champs Sports – 20% off in-store and online purchases
• Converse – 15% off your next purchase Read More…

Aug 12, 2015

Exclusive back-to-school deals

back_to_skoolBack-to-school shopping is an annual ritual for many parents, students, and teachers. However, these days there’s more than just pencils, erasers, and Trapper Keepers on the list.

College students shop around for must-have items like electronics and dorm decor while teachers stock up on a year’s worth of paper, classroom accessories, books, and more. Our recent survey discovered that the average teacher spends $490 from their own bank accounts on necessities for their classrooms. $43.1 billion of the $68 billion that the NRF predicts students and their parents will spend this year will be spent preparing students who are headed off to college.

Many retailers and businesses are teaming up with SheerID this year to offer college students and teachers the best deals possible this back-to-school season.

Back-to-school Deals for College Students and Faculty

  • Newegg: Newegg is offering all college students and faculty 10% off all purchases with a promo code. To obtain the exclusive promo code, visit
  • B&H: The B&H EDU Advantage Program is available to faculty and students who are enrolled in accredited fine art, photography, film, video, animation, graphic design, audio, new media, or other approved programs. EDU Advantage membership entitles students and faculty to pricing below B&H’s everyday pricing with quick turnaround when orders are placed through EDU.
  • Perfectly Clear: Students and teachers can save 40% off the Perfectly Clear Photoshop and Lightroom plug-ins. Visit and scroll down to the Educational discount section to save time on photo editing.
  • T-Mobile: Teachers and students can get $48 in savings on select smartphones and tablets.

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Aug 5, 2015

Best Apps to Have For School


Even though our computers, mobile phones and tablets play a huge part in our everyday lives, sometimes we can forget some of the incredible features they provide us with that can make our lives a little bit easier. Since it’s back-to-school season, we made a list of our favorite apps that students, and even parents should use to make 2015 the best school year yet!

  1. Simple mind – Writing papers can be hard, especiallyIMG_3526 if you can’t get all your thoughts organized. Simple mind wants to help make the writing process easier through turning your favorite devices into your own personal mind map through brainstorming, idea collecting and thought structuring.
  2. Quizlet – Making flashcards is an effective study habit, but it can be a tedious task. Quizlet not only helps making flashcards easy on your devices, but it also makes studying fun and engaging through study sets, tracking progress, and even the option to compete with your friends. The best part is that you can take your flashcards with you wherever you go through mobile devices and the web!
  3. Read More…

Jul 31, 2015

Servicemembers’ concerns about data privacy and security

Cloud Solutions - Creative CommonsThis summer we surveyed 737 active servicemembers, veterans, retirees, and military family members on their online shopping behaviors, with the help of our friends at Military Discounts Central and Army Wives 101.

We discovered that 98% of military respondents are not comfortable disclosing their social security number in order to get a military discount. SheerID’s survey also shows that 66% of military affiliated consumers would not agree to have the information they provided shared with partner sites.

Comparing our data to a survey performed by the Identity Theft Resource Center in January of this year, it appears that military personnel and family members are more careful with their private information than the average online shopper. While 14% of civilian shoppers would give out their Social Security number, only 2% of military respondents would give a retailer their SS#. Similarly, although nearly half of servicemembers and military family members polled will provide retailers with their birthdays, they are 26% less likely to give out that information than other online shoppers.

It’s no wonder that military personnel are cautious about sharing their personally identifiable information. According to the Federal Trade Commission’s 2015 report, service members experience identity theft twice as often as the average consumer. I’d be extra careful too!
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Jul 28, 2015

Top 5 Sports Sponsorships


It is no secret that sports are a huge part of today’s culture. There are millions of fans around the United States who dedicate time every week to watch, or even attend sporting events. During the 2014-2015 season, the combination of the Super Bowl, NCAA Football National Championship, and the FIFA World Cup Championship brought in:

• Attendees: 230,715
• Viewers: 162,300,000

With numbers like this, sporting events create an enormous opportunity to reach consumers, but with limited sponsorship and marketing opportunities available, marketers are competing just as hard as the athletes, vying to win placement at these events. In order to win sponsorship roles, marketers are being challenged to become even more creative with their sponsorship campaigns. Here are my top 5 favorite sports sponsorships of 2014:

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Jul 23, 2015

2015 Teacher Spending Survey

Infogrpahic_Teacher_2015Last year, SheerID and Agile Education Marketing teamed up to conduct a survey of K-12 teachers to find out more about teacher spending habits. The results were so interesting, that we surveyed over 500 teachers again this year, and now we all get to geek out over the results.

According to the Center on Budget and Policy Priorities, at least thirty states in the U.S. provided less per-pupil funding for K-12 students during the 2014-2015 school year than they did before the recession hit. About 46% of total educational spending comes from state funds. The teachers we surveyed were experiencing the aftershocks of budget cuts as more of the money spent on their classrooms came from their own pockets instead of their schools or districts.

  • The average amount of their own money that teachers spent was $490
  • The average amount teachers received from their school to spend on classrooms was $300
  • The average amount teachers received from school districts was $247

Although education budgets fluctuate from state to state and district to district, teachers’ average spending for classroom supplies has stayed steady for the past two years- right around $500.

Businesses like T-Mobile, Costco, Newegg, and many others– are offering teachers exclusive discounts to help our educators save money, and teachers are thankful for their help. The overwhelming majority feels valued by brands that offer teacher discounts and academic pricing, and they are more likely to shop in those stores.
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Jul 16, 2015

Highlights from the NRF’s Back to School Survey

Here at SheerID, we love learning about 4847691014_a9e36486c4_zconsumers shopping habits. It’s fascinating to see what consumers want, how much they are spending, what items are popular, and one of our favorites, flavor trends consumers are loving.

Even though it seems like summer just started, it’s officially back-to-school season and we’re having fun watching all the trends with retailers marketing campaigns and what consumers are planning to buy. The NRF recently did a survey with 6,500 consumers and asked what their plans are for the 2015 back-to-school shopping, both for K-12 and college, so we wanted to share some of the highlights.

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Jul 10, 2015

2015 back-to-school shopping predictions

What's in my bag 15 Feb 2014 - Timbuk2 custom XS - all woolBelieve it or not, it’s already time to start talking about back-to-school. It may seem a little early for back-to-school shopping, but according to a new Consumer Pulse survey from Rubicon Project, 23% of K-12 parents have already started stocking up on school supplies and plan to continue to do so throughout the summer. Texas, Florida, Arkansas, Oklahoma, South Carolina, Tennessee and other states have already announced the dates of their back-to-school tax-free shopping days.

This year’s consumer spending forecast is looking rosy for retailers as 56% of the 1,000 parents surveyed by the Rubicon Project in June 2015 planned to spend more money per student on back-to-school shopping than they did in 2014. Like last year, the parents of college students plan to spend more than parents with children in elementary or high school; this year they plan to spend an average of $1,124 per college student compared to $873 per K-12 student. The study also found that although 75% of college students have a paying job, 72% of college parents will foot the bill for back-to-school purchases.

Top retailers are aware that college students and their parents represent a unique marketing opportunity, and many launch targeted back-to-campus events and campaigns aimed to reach college students, especially incoming freshman. Newegg, T-Mobile, and Best Buy recently announced exclusive pricing for college students.

Discounts and sales are a crucial element of retail success this back-to-school season. Rubicon Project found that almost 2/3 of parents admitted that store sales and promotions are the deciding factor in what, where, and when they buy for back-to-school. A new Staples study conducted by Harris Poll found that price is the #1 consideration for parents of 8-18 year old students, and 82% always look for deals and coupons before they head out to go back-to-school shopping.
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Jun 30, 2015

Customer loyalty within the military market

iraqLoyalty is one of the seven core values that new recruits learn during basic training when they enlist in the Army. All military personnel operate under a code of ethics, having taken an oath to live by values like honor, courage, integrity, and commitment. We all know of service members who have demonstrated incredible loyalty to their comrades, commanders, units, and loved ones.

We were curious about how that loyalty translates to the shopping behaviors of service members and their families in the civilian world. We did a little survey with the help of Army Wife 101 and Military Discounts Central, and we discovered some interesting statistics:

  • 71% are more loyal to companies that offer military-specific discounts
  • 63% will recommend brands that honor military discounts to their friends and family members, even if their loved ones can’t take advantage of the military offer

Compare that to the results of a recent Accenture survey on customer loyalty that found that 28% of consumers are loyal to their brands, and 31% are willing to recommend brands and services to others, and you begin to see why reaching the military community is a growing priority for many businesses. Read More…

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