This summer we surveyed 737 active servicemembers, veterans, retirees, and military family members on their online shopping behaviors, with the help of our friends at Military Discounts Central and Army Wives 101.
We discovered that 98% of military respondents are not comfortable disclosing their social security number in order to get a military discount. SheerID’s survey also shows that 66% of military affiliated consumers would not agree to have the information they provided shared with partner sites.
Comparing our data to a survey performed by the Identity Theft Resource Center in January of this year, it appears that military personnel and family members are more careful with their private information than the average online shopper. While 14% of civilian shoppers would give out their Social Security number, only 2% of military respondents would give a retailer their SS#. Similarly, although nearly half of servicemembers and military family members polled will provide retailers with their birthdays, they are 26% less likely to give out that information than other online shoppers.
It’s no wonder that military personnel are cautious about sharing their personally identifiable information. According to the Federal Trade Commission’s 2015 report, service members experience identity theft twice as often as the average consumer. I’d be extra careful too!