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Feb 27, 2015

SheerID Makes 2015 100 Best Companies List

OBM-100-best-logo-2015_150pxwIt’s no secret that we love being an Oregon based company. While visiting New York or L.A. for tradeshows and meetings is fun, there’s nothing quite like coming home to Eugene.

This year, we are honored to be apart of Oregon Business Magazine’s Top 100 Best Companies to Work for in Oregon. Nominees were evaluated on criteria like work environment, management & communications, decision making & trust, and career development & learning. SheerID was ranked 19th in the “small business” category, which is 34 employees or less.

Here are just a few of the reasons our team loves working at SheerID:
1. Taking the SheerID tent to tailgaters (Go Ducks!)
2. Recycled door desks
3. The comradery of close knit departments
4. Our family friendly company culture
5. Giving back to the communities we verify

We’re proud of the work that we do and the way that we do it. Thank you Oregon Business Magazine for this honor.

Feb 23, 2015

Military Saves Week 2015

As a continued commitment to military members and their families, this week, February 23-28, is the annual Military Saves Week. Military Saves Week is dedicated to motivating military service members, retirees, and their family members to assess and set goals for their savings, stocks, and investments. In order to raise awareness throughout the week, numerous workshops will be held for anyone who is seeking information about finances, budgeting, ways to save money and more.

One of the main goals of Military Saves Week is to help all military members to set a goal, make a plan and save automatically.Military Saves Week

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Feb 16, 2015

Best Buy is now offering a wedding registry


Brides Magazine UK

Every year millions of couples get married and go through the process of planning a wedding ceremony. Although it can be a stressful process, there are some fun planning activities that most couples participate in, one of them being creating a gift registry.  Gift registries are great, not only do you get to use a scanner gun and scan anything you want, but it also gives your wedding guests an idea of what you want. According to, more than $10 billion are spent on wedding gifts per year. A majority of that $10 billion is spent on kitchen supplies and appliances, but 20% of couples have said they would register for electronics if it was an option. So, popular electronics retailer, Best Buy, is trying to change this up.

Best Buy recently started allowing their customers to create a wedding registry online and on their mobile devices and starting next month couples will now be able to go into any Best Buy store and register. Not only is it exciting to have a new place to shop for wedding gifts but I’m sure many of the husbands out there will be very happy about being able to register for something other than fine china.

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Feb 11, 2015

Valentine’s Day Spending Statistics 2015


Valentine’s Day… the one set day a year that we get to show appreciation to the people we love. While some might just say “I love you,” others go all out buying chocolate, teddy bears, flowers, jewelry and other extravagant gifts. Because of this, Valentine’s Day has become a huge retail holiday. Believe it, or not, this year Valentine’s Day spending is supposed to be at an all-time high with a whopping $18.9 billion spent on gifts. Crazy, right?

Well I wanted to know more about the spending habits of Valentine’s Day shoppers, so I did a little research and here’s what I found.

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Feb 2, 2015

Favorite Super Bowl Ads – 2015

Besides hoping for a good game (which it was, not to mention very depressing for all the Seahawks fans out there) 16393969066_d0e9679bb9_owe also tune in to the Super Bowl hoping to get a few good laughs and some entertainment out of the highly anticipated Super Bowl commercials. Well as you probably already know, viewers were not impressed with what they saw, some even going as far as saying it was the worst year for super bowl ads ever. While that statement might be a little dramatic, I’d have to agree that a majority of the commercials were pretty strange, lacking the normal humor and overall creativity that we all expect.

Luckily, every once in while there was a commercial that would live up to the Super Bowl “commercial standards.” So here are some of my favorite Super Bowl ads of 2015.

Toyota – How Great I Am

I first heard of Amy Purdy when she was on Dancing with the Stars and was instantly amazed by her ability to dance being a double amputee. Well this Toyota commercial, narrated by a Muhammad Ali speech, showed clips of Amy doing extreme sports, leaving viewers even more amazed by her than before.

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Jan 28, 2015

Happy Data Privacy Day!

To celebrate Data Privacy Day, here are 10 tips for consumers to keep their data safe, plus bonus tips for retailers on protecting their customers.The best way to celebrate Data Privacy Day isn’t baking a cake or putting up decorations. Here are ten suggestions for honoring Data Privacy Day and keeping your own personal information more secure. Eating cake might be more fun than deleting online cookies, but even the most delicious cake won’t keep you safe from data breaches or hackers.

  • Change your passwords regularly and use strong passwords- pick something more creative than password or 123456 which both made the 2014 List of Worst Passwords (so did dragon!?).
  • Keep your anti-virus software up to date.
  • Check your privacy settings on social media sites like Facebook.
  • Use different passwords, user names, e-mail addresses, and credit cards on different sites or for different purposes. If you have the option of turning on two-factor verification on any of your accounts, go for it, especially if they store your credit card number or bank account information.
  • Review and delete online cookies regularly. A lot of us are guilty of this one. A recent Pew Research study revealed that while 62% of people had concerns about online privacy, half hadn’t bothered to delete their cookies in the last month.

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Jan 27, 2015

How Big Brands are Using Snapchat and Other Messaging Apps

Today’s guest blog post is by Owen Andrew. Owen is a journalist  in Southern California. He enjoys using his business experience to inform and educate other. In his free time he enjoys attending EDM concerts, and looks forward to Comic Con and E3 every year. You can follow him on twitter.


How Big Brands are Using Snapchat and Other Messaging Apps

Mobile only messaging apps like Snapchat have grown in a big manner. In the time of overwhelmingly “social” internet, they are bringing back a certain respect for privacy and intimate interactions that has seemingly been lost to corporate social media dominance. Snapchat, Jelly, Whisper… these services are even more specialized within the already specialized arena ruled by the likes of Whatsapp, LINE and WeChat. They have millions of users and are becoming a threat to bigger social networks as they are evolving themselves to become more personal and secure social networks.

So, what is there for the marketers here? How do we use these new platforms for brand building? Well, as a matter of fact it is such a new field that we will have to wait a bit for stable trends to emerge. But still, we can have a look at a few success stories and see how major brands are using them to accomplish various tasks. These are the brands that have the talent and resources at their disposal to come up with winning campaigns and surely new and small businesses can learn a thing or two from them.

Interacting Directly with Potential Consumers

Image courtesy of

Image courtesy of

The very idea of Snapchat and other such apps involve direct and personal interactions. McDonald’s shared images and behind the scene videos from its commercials starring NBA and NFL stars and invited fans to have one-to-one conversations. They have realized the potential of personal conversation and are looking to have more such interactions in the future as they have the potential to build more personal relationships and breed loyal customers.

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Jan 16, 2015

Where is ‘Increase Customer Loyalty’ on your Marketing To-Do List?

Think of all the initiatives your marketing team is taking on this coming year. Improve conversions, increase ROI and revenue, attract new markets…

Is increasing customer loyalty one of them? If so, you might be interested in a new video series we’re producing about how some of the SheerID clients have been using focused campaigns and exclusive protected deals to win and strengthen their customer base, as well as bring in new customers.

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Jan 16, 2015

Student Privacy Matters

privacy-policy-510731_640When we hear the words “student data” or “student privacy” being tossed around, our ears always perk up, since securely verifying university students’ enrollment is one of the things we do best. We took special notice this week when media outlets like the Washington Post, WSJ, and Re/code have been abuzz about Obama’s proposed legislation around student privacy and endorsement of the Future of Privacy Forum’s Student Privacy Pledge. While the new legislation wouldn’t directly impact what we do here at SheerID, because it only applies to K-12 students, and we only verify college students, we applaud any effort that is going to keep students’ data safe and secure.
Companies who sign the voluntary pledge are promising that they won’t sell students’ information, use the data for behaviorally targeted ads, follow strict limits on data retention, and more. Some companies aren’t signing the pledge because they have their own strict privacy policies around K-12 student data. We think it’s great that the proposed legislation and the pledge are raising awareness and starting conversations around how student data is stored and used.

One of the reasons we started SheerID was because we want students to benefit from their own data without compromising their privacy. We’re proud of the fact that we never even see the authoritative data that we use to verify students’ enrollment. We get a lot of questions about how SheerID’s verification system works. Let us explain.

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Jan 13, 2015

Don’t Let What You Can’t Do, Effect What You Can Do

This week I came across a company called Performance Vault and was inspired by the work they are doing. Here’s a little background on the company, hopefully you’re as amazed as I am!


David Vobora, a retired NFL Linebacker, and also a Eugene, OR native, opened a gym in Texas called Performance Vault that focuses on maximizing human performance for all types of athletes. Within his gym he trains all types of athletes including, professional, college, high school, youth, military, firefighter, police, wounded warriors, adaptive athletes and all tactical athletes. David customizes individual plans for each of his clients depending on their personal needs for training.

While all the work these athletes are putting in is incredible, I was especially amazed by the work put in by the wounded service men and women.

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