The pandemic has upended education. And while teachers’ commitment to their students has never wavered, the form it takes has.
According to our seventh annual marketing to teachers survey, conducted in partnership with Agile Education Marketing, 9 in 10 teachers said they used their own money to fill the gap in their school budgets. Before the pandemic closed schools, 87% spent personal money on classroom supplies, but after the shutdown, more than 40% bought technology to support teaching from home.
Teachers need our help, and brands that use personalized offers to provide it can win teachers’ loyalty. When offered a teacher discount, 80% of teachers said they would try a new brand, and half said they would buy more and purchase sooner.
Read on to learn more about how you can cultivate lucrative, lifelong brand relationships with teachers.
Want a deeper dive into our survey results? Check out our back-to-school report, How Brands Can Support Teachers and Students during Uncertain Times.