05 Nov New Report Benchmarks 150 Digital Marketers Customer Acquisition Strategy for 2019 – Infographic
Customer Acquisition is filled with obstacles, and the competition for buyers’ attention is getting worse. Experts estimate that most Americans are exposed to between 4,000 to 10,000 advertisements each day. That’s why we partnered with WBR insights and surveyed 150 digital marketers to understand their customer acquisition strategy as we head into 2019.
The results were enlightening. Marketers’ said their greatest challenge is differentiating from competitors, with privacy concerns surprisingly coming in second — ahead of even rising costs and decreasing conversion rates.
See the infographic below for key survey findings, or download the full report: The State of Customer Acquisition – How Marketers are Confronting the Challenges of a Noisy Marketplace.