Entries by Bill Schneider

New Survey Shows that 8 in 10 Digital Marketers Feel Under More Pressure to Meet Acquisition and Revenue Goals than They Did One Year Ago

The Report from WBR Insights and SheerID reveal marketers’ top 2 concerns are differentiating in a noisy marketplace and rising privacy concerns. Report also details marketers’ planned investments for 2019.   Portland, OR – November 6, 2018 – According to a new survey of 150 digital marketers across the U.S. – with most employed by […]

Latest Teacher Shopping Study Reveals Out-of-Pocket Spend on Classroom Supplies Climbs 39% To Five-year High

Fifth Annual Survey from Agile Education Marketing and SheerID Shows Teachers “Feel the Pinch” of Increased Costs and Strongly Prefer Retailers That Provide Exclusive Teacher Offers and Programs   Portland, OR – August 15, 2018 – According to a new survey of 538 K-12 teachers across the U.S., out-of-pocket spend continues to skyrocket for educators. […]

New Survey Reveals Consumer Conflict between Privacy and Personalization

In Post-Cambridge Analytica environment, consumers prefer consent-based marketing over third-party data tracking by a 2:1 margin Survey also shows that, despite skepticism, consumers look to brands as a stronger source of influence than bloggers and peers  PORTLAND, Ore. – May 14, 2018 – According to a new survey of 1,023 adults representing the online shopping […]